Kristen Hefferan-Horner

Kristen Hefferan-Horner

Kristen Hefferan-Horner is a transplant from New York where she grew up, attended Fordham University, and earned a bachelor of science in marketing and finance. She previously worked in media buying for McCann Erikson where she negotiated advertising space on TV for Nationwide Insurance. She made her way to Boston in August 2016 where she is now a content coordinator for Skyword. She now brainstorms topics and analyzes data trends for clients across multiple industries such as healthcare, finance, healthy living, and pet care. She lives in Boston with her two-year-old pit bull named after her favorite Harry Potter character, Luna Lovegood. You can see her swimming in the Cape at #BlueNoseLuna.

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Did Millennials "Kill" Brand Loyalty? Not Really
5 Minute Read
Marketing Content Strategy

Did Millennials “Kill” Brand Loyalty? Not Really

5 Minute Read

Our alleged lack of brand loyalty makes marketing to millennials a difficult task. But are we really the fickle consumers we’re made out to be?

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Does Influencer Marketing Live Up to the Hype?
4 Minute Read
Marketing Social Media

Does Influencer Marketing Live Up to the Hype?

4 Minute Read

Influencer marketing is everywhere on social media–but does it help or hinder your brand’s story?

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