Global Leadership Archives

Why Your Voice Search Strategy Needs to Think Fast, Local, and Young

Wednesday, May 6, 2020   Communications

Some of the most successful brands have gotten ahead of their competition by thinking fast, local, and young in their voice search strategy. Here’s how.

Good Strategy Is Knowing What Not to Do: The Art of Rejecting Content Ideas

Tuesday, October 16, 2018   Creativity

Protecting your content strategy often means saying no, even when it’s hard. Learning to deliver rejection well will yield better content ideas over time.

What Marketers Can Learn from the Neuroscience of Creative Thinking

Friday, July 6, 2018   Creativity

Why are some people better at creative thinking than others? And what can science teach us about improving our brain’s own power for creativity?