Creativity

Get inspired and motivated by stories of your peers in the Content Standard’s Creativity section. Here you’ll find content that dares you to think differently about how to approach business problems, with tips and advice on how to inject creativity into your work, transform your marketing department, and take a leadership role in today’s global marketplace. Register for the Content Standard Newsletter to have these stories delivered directly to your inbox.

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boy in front of Christmas tree
9 Minute Read
Creativity Creative Thinking

Hallmark Has Holiday Marketing on Lock—But Their Content Marketing Tells Stories All Year Round

9 Minute Read

Ann Herrick, Hallmark Gold Crown’s marketing director, shares how brand storytelling that’s all about the power of caring fuels their marketing strategy.

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6 Minute Read
Creativity Marketing Transformation

We’re All Ears: The Rise of B2B Podcast Marketing

6 Minute Read

Listen up to learn how B2B brands like IBM Cloud are launching successful content marketing podcasts.

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