Creativity

Get inspired and motivated by stories of your peers in the Content Standard’s Creativity section. Here you’ll find content that dares you to think differently about how to approach business problems, with tips and advice on how to inject creativity into your work, transform your marketing department, and take a leadership role in today’s global marketplace. Register for the Content Standard Newsletter to have these stories delivered directly to your inbox.

The latest

Marketers shoot a video using a phase block planning strategy.
Creativity Creative Thinking

How to Use Phased Block Planning: The Video Marketer’s Secret Weapon

Phased block planning is one strategy top brands are using to create video content marketing arcs that shape the customer experience and drive conversions.

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Voice search marketing being used through a home assistant device.
Creativity Marketing Transformation

How Brands Are Using Voice Search Marketing to Engage With Audiences

Voice search marketing is surging, offering brands new, creative opportunities for engaging with audiences.

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