Creativity

Get inspired and motivated by stories of your peers in the Content Standard’s Creativity section. Here you’ll find content that dares you to think differently about how to approach business problems, with tips and advice on how to inject creativity into your work, transform your marketing department, and take a leadership role in today’s global marketplace. Register for the Content Standard Newsletter to have these stories delivered directly to your inbox.

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tech and a beauty magazine
9 Minute Read
Creativity Marketing Transformation

Give Your B2B Marketing Strategy a Makeover with Insights from the Beauty Industry

9 Minute Read

Crafting a beautifully effective B2B marketing strategy can be tough. Here are some ways to connect with customers—straight from the beauty industry.

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Two men share feedback while looking at a project.
8 Minute Read
Creativity Creative Thinking

How Effective Feedback Fuels a Culture of Creative Thinking

8 Minute Read

Giving effective feedback is hard, but it’s essential to a culture of creative thinking. Here’s why—and how—to make feedback a priority in your office.

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