Creativity

Get inspired and motivated by stories of your peers in the Content Standard’s Creativity section. Here you’ll find content that dares you to think differently about how to approach business problems, with tips and advice on how to inject creativity into your work, transform your marketing department, and take a leadership role in today’s global marketplace. Register for the Content Standard Newsletter to have these stories delivered directly to your inbox.

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A man shoots a video for social media using a digital camera.
Creativity Marketing Transformation

How to Leverage B2B LinkedIn Video Marketing for Social Media Success

Keep it short, personable, authentic—and don’t forget the captions! This and other helpful B2B LinkedIn video marketing insight from Skyword’s CSO.

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A trio of B2B tech writers gather on some steps.
Creativity Marketing Transformation

How to Find B2B Content Marketing Writers Who Understand Your Niche

Struggling to find experienced B2B content marketing writers who can create quality content for your tech buyer audience? Here are several helpful tips.

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