Creativity

Get inspired and motivated by stories of your peers in the Content Standard’s Creativity section. Here you’ll find content that dares you to think differently about how to approach business problems, with tips and advice on how to inject creativity into your work, transform your marketing department, and take a leadership role in today’s global marketplace. Register for the Content Standard Newsletter to have these stories delivered directly to your inbox.

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intuitive thinking
7 Minute Read
Creativity Creative Thinking

What Role Does Intuitive Thinking Play In the Age of Data-Driven Marketing?

7 Minute Read

Intuitive thinking helps marketers make smarter decisions by offering human insights that data may have missed. Find out when it’s best to trust your gut.

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writing style guide
10 Minute Read
Creativity Creative Thinking

Why Every Content Marketer Needs to Read Steven Pinker’s (Anti) Style Guide

10 Minute Read

Steven Pinker offers advice for content marketers who want to become master communicators and craft meaningful messages for their brand.

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