Global Leadership

It’s big, wide world out there. So make sure you know how to work best in an international market with the Content Standard’s Global Leadership category. We’ll cover the nuances of culture, language, and leadership to keep you informed.

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feedback strategies
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Creativity Global Leadership

Good Strategy Is Knowing What Not to Do: The Art of Rejecting Content Ideas

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Protecting your content strategy often means saying no, even when it’s hard. Learning to deliver rejection well will yield better content ideas over time.

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little girl drawing
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Creativity Global Leadership

What Marketers Can Learn from the Neuroscience of Creative Thinking

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Why are some people better at creative thinking than others? And what can science teach us about improving our brain’s own power for creativity?

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