What does “marketing transformation” really mean today? New technologies? Working “smarter?” We answer these questions and offer digital marketing trends in the Content Standard’s Marketing Transformation category. From mobile technology to experiential trends, stay informed of the latest in digital marketing.
Freed from the strictures of product-price-place-promotion, CMOs now face a new, broader mandate: owning the end-to-end customer experience.
The rapid growth of content marketing is vivid evidence that we’re past the early adopters and are nearing the inflection point of the adoption curve.