Marketing Transformation

What does “marketing transformation” really mean today? New technologies? Working “smarter?” We answer these questions and offer digital marketing trends in the Content Standard’s Marketing Transformation category. From mobile technology to experiential trends, stay informed of the latest in digital marketing.

The latest

ethical leadership builds community
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Creativity Marketing Transformation

Ethical Empowerment Starts at the Top—How Marketing Leaders Inspire Creative Teams

8 Minute Read

Ethical leadership isn’t only good for morale. Ethical marketing leaders inspire and empower their teams to do creative work across whole organizations.

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pet industry trend
8 Minute Read
Creativity Marketing Transformation

Brand Loyalty and Lifelong Companions: How Hill’s Pet Nutrition and Other Brands Build Emotional Connections with Their Audiences

8 Minute Read

Our pets are loyal, lovable, lifelong companions—see how your industry can create these same long-term, emotional connections with customers.

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