What does “marketing transformation” really mean today? New technologies? Working “smarter?” We answer these questions and offer digital marketing trends in the Content Standard’s Marketing Transformation category. From mobile technology to experiential trends, stay informed of the latest in digital marketing.
Diversity in marketing is a top concern. Here’s a closer look at how top companies in B2B are navigating this important issue.
Here’s what SXSW Interactive might look like this year—and a few of the greatest experiential marketing hits from years past.