What does “marketing transformation” really mean today? New technologies? Working “smarter?” We answer these questions and offer digital marketing trends in the Content Standard’s Marketing Transformation category. From mobile technology to experiential trends, stay informed of the latest in digital marketing.
How are brand imagery trends shaking up the consumer packaged goods space? Skyword’s senior director of data and insight walks us through the latest.
Content marketing at scale brings with it a whole new set of pain points. What should content-focused leaders do to set their teams up for success?