Marketing Transformation

What does “marketing transformation” really mean today? New technologies? Working “smarter?” We answer these questions and offer digital marketing trends in the Content Standard’s Marketing Transformation category. From mobile technology to experiential trends, stay informed of the latest in digital marketing.

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interactive content creation
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Creativity Marketing Transformation

How B2B Firms Are Creating Interactive Content to Connect with Customers

5 Minute Read

Interactive content can get a bad rap, especially in B2B, but the brands that get it right create personal engagement—at scale.

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Two teenagers mugging for the camera
9 Minute Read
Creativity Marketing Transformation

What Edtech Can Teach Us About Marketing to Gen Z

9 Minute Read

Forget video game companies and fashion retailers. The industry that really understands marketing to Gen Z? Edtech.

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