Marketing Transformation

What does “marketing transformation” really mean today? New technologies? Working “smarter?” We answer these questions and offer digital marketing trends in the Content Standard’s Marketing Transformation category. From mobile technology to experiential trends, stay informed of the latest in digital marketing.

The latest

A group of diverse people socializes near a waterfront.
Creativity Marketing Transformation

How Storytelling in B2B Marketing Can Humanize Financial Services Brands

The benefits of storytelling in marketing are vast. Here’s how storytelling in B2B marketing can help you humanize your brand and connect with consumers.

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A man uses a smartphone to create a campaign for his video content marketing strategy.
Creativity Marketing Transformation

Striving for Video Content Marketing Success? Here Are the Key Metrics to Measure

Want to achieve greater success with your video content marketing? Start by defining and measuring the right video metrics for your brand.

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