Marketing Transformation

What does “marketing transformation” really mean today? New technologies? Working “smarter?” We answer these questions and offer digital marketing trends in the Content Standard’s Marketing Transformation category. From mobile technology to experiential trends, stay informed of the latest in digital marketing.

The latest

Colorful hot air balloons float across a rocky landscape
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Creativity Marketing Transformation

The New Role of the CMO? The Chief Experience Officer

5 Minute Read

Freed from the strictures of product-price-place-promotion, CMOs now face a new, broader mandate: owning the end-to-end customer experience.

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Study finds that branded entertainment is growing twice as fast as advertising
4 Minute Read
Creativity Marketing Transformation

Branded Entertainment Growing Twice as Fast as Advertising Spend, Study Finds

4 Minute Read

The rapid growth of content marketing is vivid evidence that we’re past the early adopters and are nearing the inflection point of the adoption curve.

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