What does “marketing transformation” really mean today? New technologies? Working “smarter?” We answer these questions and offer digital marketing trends in the Content Standard’s Marketing Transformation category. From mobile technology to experiential trends, stay informed of the latest in digital marketing.
What’s on the horizon for content marketing in 2019? Read more about what marketing trends brands like America’s Test Kitchen and Puma have on their radar.
Content marketing at scale brings with it a whole new set of pain points. What should content-focused leaders do to set their teams up for success?
Global marketing leaders from Revlon, FIBA Media, Atos, and TMF Group share the priorities that are driving their 2019 marketing planning.