Freed from the strictures of product-price-place-promotion, CMOs now face a new, broader mandate: owning the end-to-end customer experience.
The rapid growth of content marketing is vivid evidence that we’re past the early adopters and are nearing the inflection point of the adoption curve.
If you want your content strategy to have the best possible chance for success, you need to help your digital team help you.
Is marketing a cost center or a revenue driver? These three CMOs are emphatically the latter—but that doesn’t mean they’re all data and no creativity.
The classic technology of radio—retrofitted for the modern age—might be the way to reach customers your marketing strategy needs.
The curiosity gap might be one of the biggest motivating mechanisms we have for information-seeking, and savvy marketers know how to engage it.
Instagram Stories may disappear in 24 hours, but these brands are using them to make a marketing impact that’s anything but temporary.
Increasing demand for marketing data scientists has created a shortfall at the enterprise level at a time when these skills are badly needed.