Ballet dancers

The Emotional and Visual Power of Dance in Brand Storytelling

10 Minute Read
Storytelling Communications

These three very different brands have used dance as an innovative brand storytelling technique to engage audiences across channels.

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boy running with musical instrument
5 Minute Read
Creativity Creative Thinking

Let’s Change the Way We Think About Creativity in Marketing

5 Minute Read

Creativity isn’t a gift that some people have a lot of and others do not. We all have the skills to be creative if we reconceptualize our approach.

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Person of color smiling in front of a wall
7 Minute Read
Creativity Marketing Transformation

Why Diversity in Marketing Should Be a Top Priority in B2B Brand Messaging Strategies

7 Minute Read

Diversity in marketing is a top concern. Here’s a closer look at how top companies in B2B are navigating this important issue.

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Man silhouetted against sunset while speaking into phone.

Questions over Keywords: Why the Future of SEO Strategy Is a Conversational Approach

4 Minute Read
Marketing SEO

With the rise of voice search and the depreciation of keywording, SEO strategy is moving in a more conversational direction.

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person at work on laptop
6 Minute Read
Marketing Content Strategy

The Impact of GDPR for American Companies Might Be Bigger than You Think

6 Minute Read

The shockwave of GDPR for American companies will affect businesses of all shapes and sizes, even bringing fundamental change to basic ad practices.

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A concert during SXSW
6 Minute Read
Creativity Marketing Transformation

How Brands at SXSW Use Experiential Marketing for Better Storytelling

6 Minute Read

Here’s what SXSW Interactive might look like this year—and a few of the greatest experiential marketing hits from years past.

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Three generations of women at a table

Moving Beyond Audience Segmentation: What Marketers Can Learn from Post-Demographic Consumerism

8 Minute Read
Marketing Content Strategy

Age and location-based segmentation was always a flawed tactic. Will post-demographic consumerism’s hyper-targeting get more eyeballs on your content?

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The US Men's Bobsled Team during the 2002 Winter Olympics
5 Minute Read
Marketing Content Strategy

Event Sponsorship in Sports: Why the Winter Olympics Are a Gold Mine for Brand Storytelling

5 Minute Read

Brands are looking past basic interrupt ads and pursuing event sponsorship that contributes to the larger sports experience.

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Woman reading article on device
7 Minute Read
Creativity Marketing Transformation

What HuffPost’s Digital Publishing Pivot Means for Marketers, Contributors, and Consumers

7 Minute Read

HuffPost’s recent change obviously affects contributors and consumers. But it also has significant implications for brands dabbling in digital publishing.

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