Group of women taking selfie with smartphone

Visual Search Marketing Is Here: How Can Brands Execute a Picture-Perfect Strategy?

5 Minute Read
Marketing Marketing Technology

Ready for your close-up? Learn how smartphone cameras and visual search marketing can help brands drive two-way engagement between consumers and products.

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7 Minute Read
Marketing ROI

A Comprehensive Guide to Connecting Content Marketing KPIs to Business Goals

7 Minute Read

Knowing the right content marketing KPIs to track can be difficult. Here’s how to understand what all that data really means for your brand’s vision.

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IoT digital marketing offers marketers golden opportunities to create personalized experiences.
5 Minute Read
Creativity Marketing Transformation

Getting Personalization Right in the Age of IoT Digital Marketing

5 Minute Read

With the IoT making personalized marketing easier than ever, here’s how to create experiences audiences will want to welcome into their homes.

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woman looking through binoculars

Alt Tags and Accessibility: How Marketers Can Better Show Audiences the Full Picture

8 Minute Read
Storytelling Content Creation

Alt tags ensure all your digital content is visible and valuable to real people and SEO. Here’s how to use alternative text in your digital content.

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Holiday marketing year round
5 Minute Read
Marketing Content Strategy

5 Holiday Marketing Trends That Will Define Your Year-Round Strategy

5 Minute Read

Making holiday sales means planning ahead. See how brands use holiday marketing trends to build a better strategy that spans the calendar year.

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two hands holding sparklers
4 Minute Read
Creativity Creative Thinking

Together for the Holidays: 5 Holiday Marketing Campaigns Creating Connections

4 Minute Read

These heartwarming holiday marketing campaigns are connecting with audiences by encouraging us to set aside our differences and connect with each other.

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Person filming video on phone

So, You Want to Launch a Video Content Strategy?

6 Minute Read
Marketing Video Marketing

If your brand’s considering adding video content to your marketing strategy, here’s what you first need to know about video creation and distribution.

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Couple making faces
5 Minute Read
Marketing Content Strategy

One-to-One for Everyone: How Brands Do Content Marketing Personalization at Scale

5 Minute Read

Better content marketing personalization at a large scale requires collaborating with your audience to transform insight into action.

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how to video content
7 Minute Read
Marketing Content Strategy

How Brands Are Resurrecting How-To Video Content

7 Minute Read

Today’s how-to video content is giver users more than a basic education. Here’s how to add it to your own video marketing strategy.

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