A marketing leader screams in a field during Halloween.

3 Nightmare-Inducing CMO Challenges and How to Vanquish Them

Marketing ROI

Spooky season is upon us: Don’t let these common CMO challenges scare you into submission.

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White arrows on a wooden board indicate the success potential of LinkedIn ad budgeting.
Marketing ROI

LinkedIn Ad Budget Tips: How B2B Marketers Can Monitor and Maximize Spend

These LinkedIn ad budget tips can help B2B marketers start their campaigns off right. But making informed adjustments along the way is key to success.

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Boy plays with Jenga blocks.
Marketing Content Strategy

Does the PESO Model Still Work? How Social Media Algorithm Changes Are Affecting Distribution and Planning

The PESO model once helped content marketers with distribution—but that was before social media algorithms went crazy. Is there still a place for PESO?

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Smartphone open to a marketing podcast on a table next to a hot latte.

5 of the Best Marketing Podcasts in 2019, and How They Stay So Good

Creativity Creative Thinking

How do the best marketing podcasts in 2019 stay so engaging? Five leading podcasters share sources of inspiration and tips for producing winning content.

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A woman gazes at marketing messaging displayed on her laptop computer.
Marketing ROI

How to Make the Most of Distribution Channels in Marketing: A Closer Look at Ad Efficiency

What are the best distribution channels in marketing to drive a healthy ROI? Here’s what impacts ad returns most, and how to choose the winning channels.

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Understanding the New LinkedIn Algorithm Changes
Marketing Social Media

Demystifying the New LinkedIn Algorithm Changes: What Marketers Need to Know

The latest LinkedIn algorithm updates favor organic, relatable content over influencer posts, giving brands a key opportunity to reach a larger audience.

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A Google device being used for a voice search.

The Voice Search Revolution Is Here: Here’s How You Need to Adapt Your Content

Creativity Marketing Transformation

As voice search gains momentum, content marketers need to think like a consumer and embrace SEO keyword strategy best practices to reach target audiences.

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Man listening to a podcast with his smartphone while he stares off into the distance.
Creativity Marketing Transformation

The Social Podcast Success Metrics That Prove ROI, and How to Measure Them

Without advanced analytics tools, defining podcast success metrics gets tricky. Tracking social action is one way marketers can prove a podcast’s value.

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Two women work on SEO and PR outreach efforts while sitting on a couch.
Marketing Content Strategy

How to Combine PR Outreach and SEO Efforts for the Good of Your Brand

While there’s no secret formula for unifying SEO and PR outreach, industry leaders believe the best way to start is by just getting them in the same room.

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