A man uses LinkedIn on a tablet.

How LinkedIn Ads Work: Driving Engagement and Conversions With B2B Audiences

Marketing Social Media

When you know how LinkedIn ads work, you can reach and engage with B2B audiences who are highly receptive to offers.

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A man browses marketing content on his phone while at a coffee shop.
Creativity Marketing Transformation

3 Brands That Are Rethinking the Typical Email Marketing Strategy

Time to refresh your email marketing strategy? These creative email marketing examples and tips can help your brand connect with more customers.

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Karen Okonkwo, TONL co-founder, poses for a portrait.
Creativity Creative Thinking

Toward More Diverse Marketing Campaigns: Karen Okonkwo on Shifting Mindsets Through Imagery

TONL co-founder Karen Okonkwo is helping brands appeal to broader audiences by offering imagery to help shape diverse marketing campaigns.

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A man uses a smartphone to create a campaign for his video content marketing strategy.

Striving for Video Content Marketing Success? Here Are the Key Metrics to Measure

Creativity Marketing Transformation

Want to achieve greater success with your video content marketing? Start by defining and measuring the right video metrics for your brand.

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A cellphone with social media apps displayed on the screen.
Marketing Social Media

Revamping Your Paid Social Strategy? Behold the Targeting Options Now Available on Facebook and Instagram

Demographics, behavior, and beyond. Options for paid social strategy targeting are plentiful and let you stay ahead of changes to social media algorithms.

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Podcast microphone in front of a digital audio workstation.
Storytelling Communications

Press Play on Thought Leadership: How to Develop a Brand Podcast

Learn how to develop a brand podcast with these best practices, content considerations, and a checklist of necessary equipment and software.

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Video production crew in business office.

3 Traits of Successful Social Media Video Marketing Efforts in 2019

Creativity Creative Thinking

Social media video marketing already must compensate for shifting platform algorithms to remain competitive and visible. But true ROI lies in the shares.

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A group of businessmen learns how to host a webinar in a conference room.
Marketing Video Marketing

How to Host a Webinar That Pays Off: 3 Strategies for Tech Brands

Learning how to host a webinar that’s engaging and entertaining can help you reach new audiences. Here are 3 tips for creating a webinar for tech brands.

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A man engages with an email marketing newsletter in 2019.
Marketing Content Strategy

Email Marketing Best Practices for 2019: Putting a Stamp on Personalization

The top email marketing best practices for 2019 are all about bringing a human touch to the inbox.

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