Man adjusting cuff

9 Influential B2B Tech CMOs to Watch in 2018

8 Minute Read
Marketing Content Strategy

These nine CMOs are shaking up the B2B tech world with compelling brand storytelling.

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5 Minute Read
Creativity Marketing Transformation

The New Role of the CMO? The Chief Experience Officer

5 Minute Read

Freed from the strictures of product-price-place-promotion, CMOs now face a new, broader mandate: owning the end-to-end customer experience.

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Study finds that branded entertainment is growing twice as fast as advertising
4 Minute Read
Creativity Marketing Transformation

Branded Entertainment Growing Twice as Fast as Advertising Spend, Study Finds

4 Minute Read

The rapid growth of content marketing is vivid evidence that we’re past the early adopters and are nearing the inflection point of the adoption curve.

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Man operating a computer

Your Content Strategy Should Include Your Entire Organization: Part IV—Interfacing with Your Digital Team

9 Minute Read
Marketing Content Strategy

If you want your content strategy to have the best possible chance for success, you need to help your digital team help you.

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Woman CMO
10 Minute Read
Creativity Marketing Transformation

Balancing Art and Science: The Modern CMO’s Experience in Driving Revenue

10 Minute Read

Is marketing a cost center or a revenue driver? These three CMOs are emphatically the latter—but that doesn’t mean they’re all data and no creativity.

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vintage radio
6 Minute Read
Marketing Content Strategy

Video Killed the Radio Star; Content Marketing Revived It

6 Minute Read

The classic technology of radio—retrofitted for the modern age—might be the way to reach customers your marketing strategy needs.

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Cat on a shelf

The Curiosity Gap: How Consumer Psychology Is Driven by What’s Missing

6 Minute Read
Creativity Creative Thinking

The curiosity gap might be one of the biggest motivating mechanisms we have for information-seeking, and savvy marketers know how to engage it.

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Hands taking a picture of a brightly painted wall
4 Minute Read
Marketing Social Media

The Brands Marketing with Instagram Stories: Short-Term Message, Long-Term Impact

4 Minute Read

Instagram Stories may disappear in 24 hours, but these brands are using them to make a marketing impact that’s anything but temporary.

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A man speaks over his laptop to a woman seated next to him
4 Minute Read
Marketing Marketing Technology

Don’t Have a Marketing Data Scientist? You Don’t Know What You’re Missing

4 Minute Read

Increasing demand for marketing data scientists has created a shortfall at the enterprise level at a time when these skills are badly needed.

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