Marketing Social Media

Facebook Press Event Reveals Graph Search

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The “mystery” Facebook press event left the entire Blogosphere buzzing, and people flocked to the conference to hear what the social network would unveil next. On Tuesday, the social media giant announced Graph Search: a brand new way to search for content on the social network.

According to the official press release, Graph Search is much different and more dynamic than Facebook’s normal search. The press release explains, “Graph Search and web search are very different. Web search is designed to take a set of keywords (for example: ‘hip hop’) and provide the best possible results that match those keywords. With Graph Search you combine phrases (for example: ‘my friends in New York who like Jay-Z’) to get that set of people, places, photos or other content that’s been shared on Facebook. We believe they have very different uses.”

Graph search will appear as a bigger search bar at the top of the page that will also serve as the title of the page. You can customize your view of the content shared by you and your friends by editing the title.

While the Facebook press event didn’t announce any new marketing formats, they did mention that as Graph Search continues to be tweaked and rolled out to more users, businesses using Facebook will be able to utilize Sponsored Stories and Sponsored Results that can have higher priority in the search queries.

Businesses looking to capture more of a local online advertising market should take note of working on higher engagement with their followers and investing in sponsored search results once the feature is rolled out.

At the moment, Graph Search is in the beta stage and there is currently a wait list to it try out. Facebook engineers will continue to tweak things and make changes, but the current beta stage will have four areas available to try out: people, photos, places, and interests.

Image Source: Wikimedia Commons

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