Five snapshots of inspiring content marketing.
Marketing Marketing Technology

[SlideShare]: Five Snapshots of Inspiring Content Marketing

Skyword works with some of the best content marketers in North America, and I’m always in awe of the stories that these top brands tell through online content. So I thought I’d share quick snapshots of some of our clients’ inspiring content marketing programs. From stories about handicapped kittens to the hottest new mobile app to protecting the enterprise against advanced threats, the one thing they all have in common is great content that entertains, informs, and inspires. Take a look:

1. Purina Petcentric

Purina’s Petcentric website is designed to be the ultimate destination for pet lovers who are either considering owning a pet or currently own a pet. The Petcentric team partnered with Skyword for inspiring, informative, and just plain funny stories about pets to share among its community. In six months, social shares to Skyword-created content increased by 149 percent.

2. Priceless Caribbean from MasterCard

If you’re traveling to the Caribbean, make your first stop the Priceless Caribbean website. Part of MasterCard’s #LoveThisCity campaign, Priceless Caribbean is a collection of stories about shopping, dining, bucket-list adventures, and other priceless gems in the Caribbean. Skyword’s content marketing software, editors, and freelance writers help bring these experiences to life.

3. RSA Conference

RSA Conference helps drive the information security agenda worldwide with annual industry events and ongoing thought leadership. As the world becomes more interconnected and the threat landscape more complex, RSA Conference plays an integral role in informing and educating information technology professionals worldwide. With Skyword, RSA Conference spreads the word with industry influencers who share insight and trends in information security through a sustainable and measurable process.

4. The National Center for the Middle Market

The National Center for the Middle Market (NCMM) exists for a single purpose: to be the foremost expert and resource for the middle-market economy. A partnership between GE Capital and The Ohio State University’s Fisher College of Business, NCMM helps decision-makers grapple with everyday issues that affect their middle-market businesses. With Skyword’s software, editors, and custom-recruited writers, NCMM reaches middle-market CEOs when they seek information on issues such as technology trends, talent recruitment and retention, globalization, and work/life balance.

5. Gazelle

Wondering what is the right age to get your child a phone? Or, maybe you’re looking for the latest food or brain-training app. If you are, chances are you can get your answer from Gazelle, the nation’s leading consumer electronics trade-in site. Skyword helps Gazelle introduce its service to millions of consumers by being a trusted resource for information on mobile devices, applications, accessories, and all sorts of consumer electronics.

For more great content marketing snapshots, check out Skyword success stories. Or, better yet, share some inspiring content marketing you’ve come across in the comments below.

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