Marketing Social Media

New Year-End Twitter 2012 Data Gives Insights into the World’s Most Popular Conversations


Online social networking giant Twitter has released new data about user interactions in 2012. Users can now browse and explore the world’s conversation, the site said, by accessing the year-end Twitter 2012 data, according to an official company blog post.

“Every day, we’re amazed and humbled by the many ways in which people use Twitter, which range from simply retweeting to igniting conversations with hashtags (even around lesser-known topics) to sharing spectacular and far-flung views,” the company said in the blog post. “In 2012, everyone on Twitter brought us closer to moments and places that used to be far away or inaccessible: A Tweet from the bottom of the ocean. Tweets from Mars. An extraordinary view from space of Superstorm Sandy. A quiet backstage moment with a presidential candidate. All of these and millions of other such moments were ours to experience directly wherever we were, in the midst of work or play or travel.

“During big sporting events, fans were the roar of the crowd, tweeting their team passions. Commentators and armchair pundits alike took to Twitter to share their opinions, arguments and reactions throughout the campaigns, conventions, debates and on Election Day. Millions of music fans flocked to Twitter during the MTV Video Music Awards to tweet about the performances and react to winners and losers that night.”

Twelve Months of Tweets to Analyze

By accessing the new site,, users can view the most popular tweets, significant conversation topic trends and the most covered events of the last 12 months. Also, users can explore their own 2012 Twitter sphere. This feature will be of significant interest to content marketers wishing to analyze their Twitter campaigns and usage in 2012.

The Twitter 2012 data is broken down into five categories on the site: “Golden Tweets,” which looks at the top tweets that generated the most conversation; “Pulse of the planet,” which focuses on the biggest conversations; “Only on Twitter,” which is content that is unique and organic to Twitter; “Trends,” which features the highest topics of interest from the U.S, UK and Japan; and “New voices,” which focuses on notable new users of the service such as the Pope.

The two most popular tweets came from President Barack Obama and Justin Bieber. President Obama’s “Four more years” tweet, sent after being re-elected to the White House, garnered 810,000 retweets and 300,000+ favorites. Bieber tweeted, “RIP Avallanna. i love you” to a 6-year-old fan who passed on in September, gaining 220,000 retweets and 100,000 favorites.

The biggest conversations of the year focused on the London 2012 Olympics, which had 150 million tweets over the course of the games. The data notes that the closing ceremony acquired around 116,000 tweets per minute. Other popular conversations centered on Euro 2012, the MTV Video Music Awards, the U.S election and the NFL Superbowl.

Photo Source: Wikimedia Commons

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