Your boss just asked for the ROI of your content strategy, and you don’t know where to start. The Content Standard’s Content Measurement category delivers up-to-date marketing analytics strategies that help you gain a well-rounded view into the success–or failure–of your content strategy. Learn how to measure and adapt from these stories.
A robust attribution model is only half the battle of demonstrating content marketing ROI. In a sales-oriented environment, changing perceptions is key.
Measuring the value of content marketing is a common challenge—but with a shift in mindset, it doesn’t have to be.