ROI

Your boss just asked for the ROI of your content strategy, and you don’t know where to start. The Content Standard’s Content Measurement category delivers up-to-date marketing analytics strategies that help you gain a well-rounded view into the success–or failure–of your content strategy. Learn how to measure and adapt from these stories.

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Planning bussiness
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Marketing ROI

How to Position Content Marketing’s Value in an Ad-Saturated World

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As advertising gets more expensive while offering less in return, content marketing becomes an ever more appealing alternative.

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A man and a woman talk in a conference room
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Marketing ROI

Advocating for the Value of Content Marketing in a Sales-Driven World

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A robust attribution model is only half the battle of demonstrating content marketing ROI. In a sales-oriented environment, changing perceptions is key.

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