Your boss just asked for the ROI of your content strategy, and you don’t know where to start. The Content Standard’s Content Measurement category delivers up-to-date marketing analytics strategies that help you gain a well-rounded view into the success–or failure–of your content strategy. Learn how to measure and adapt from these stories.
As advertising gets more expensive while offering less in return, content marketing becomes an ever more appealing alternative.
A robust attribution model is only half the battle of demonstrating content marketing ROI. In a sales-oriented environment, changing perceptions is key.