ROI

Your boss just asked for the ROI of your content strategy, and you don’t know where to start. The Content Standard’s Content Measurement category delivers up-to-date marketing analytics strategies that help you gain a well-rounded view into the success–or failure–of your content strategy. Learn how to measure and adapt from these stories.

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Man looking up
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Marketing ROI

Set Yourself Up for Success with Content Marketing Goals That Matter

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Before celebrating content marketing success, ask yourself—do these metrics actually move the needle on our marketing strategy?

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Following a lead
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Marketing ROI

Strategies for Driving Lead Generation with Your Content Marketing

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The user-centric mindset of content marketing presents an opportunity to redefine our approach to lead generation.

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