ROI

Your boss just asked for the ROI of your content strategy, and you don’t know where to start. The Content Standard’s Content Measurement category delivers up-to-date marketing analytics strategies that help you gain a well-rounded view into the success–or failure–of your content strategy. Learn how to measure and adapt from these stories.

The latest

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Marketing ROI

How Content Marketing and Advertising Are Combining Budgets and Best Practices

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Content marketing and advertising haven’t always seen eye-to-eye. But trends in advertising and content marketing budgets suggest a combined future.

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Sales and marketing alignment
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Marketing ROI

Results-Driven Content Starts with Marketing and Sales Alignment

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When sales and marketing teams work together, they earn better ROI. Learn how to develop a content strategy that supports marketing and sales alignment.

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