ROI

Your boss just asked for the ROI of your content strategy, and you don’t know where to start. The Content Standard’s Content Measurement category delivers up-to-date marketing analytics strategies that help you gain a well-rounded view into the success–or failure–of your content strategy. Learn how to measure and adapt from these stories.

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Marketing ROI

Content Marketing Budget Under Fire? Sell Leadership on the Long-Term Value of Brand Storytelling

5 Minute Read

Content is often a casualty of a slashed marketing budget. Here’s how marketers can stop this trend by making a stronger case to business leaders.

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10 Minute Read
Marketing ROI

Building Customer Loyalty: How and Why to Value Brand Loyalists

10 Minute Read

Content marketers have the best opportunity to create meaningful connections that build brand loyalty. Here’s how to track and measure your efforts.

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