ROI

Your boss just asked for the ROI of your content strategy, and you don’t know where to start. The Content Standard’s Content Measurement category delivers up-to-date marketing analytics strategies that help you gain a well-rounded view into the success–or failure–of your content strategy. Learn how to measure and adapt from these stories.

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Marketing ROI

Advocating for the Value of Content Marketing in a Sales-Driven World

5 Minute Read

A robust attribution model is only half the battle of demonstrating content marketing ROI. In a sales-oriented environment, changing perceptions is key.

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8 Minute Read
Marketing ROI

Three Methods for Demonstrating Content Marketing ROI

8 Minute Read

Measuring the value of content marketing is a common challenge—but with a shift in mindset, it doesn’t have to be.

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