ROI

Your boss just asked for the ROI of your content strategy, and you don’t know where to start. The Content Standard’s Content Measurement category delivers up-to-date marketing analytics strategies that help you gain a well-rounded view into the success–or failure–of your content strategy. Learn how to measure and adapt from these stories.

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Some numbers simply don't matter. Here's how to know which measurements apply to your marketing goals, and which are just vanity metrics.
8 Minute Read
Marketing ROI

Getting Impressions vs. Leaving One: How Vanity Metrics Can Mislead Strategic Decisions

8 Minute Read

Don’t evaluate your marketing success on surface-level metrics alone. Understanding your brand’s true impact depends on the value behind the measurements.

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7 Minute Read
Marketing ROI

4 Tactics to Increase Returning Visitors

7 Minute Read

If you’re planning to monetize your content marketing, here are the four key tactics to increase returning visitors and drive user engagement.

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