Your boss just asked for the ROI of your content strategy, and you don’t know where to start. The Content Standard’s Content Measurement category delivers up-to-date marketing analytics strategies that help you gain a well-rounded view into the success–or failure–of your content strategy. Learn how to measure and adapt from these stories.

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Marketing ROI

Want Real Content Marketing ROI? Focus on Content for Customer Retention

Increase your content marketing ROI with a customer retention marketing strategy. Here are a few content-centric examples to get your wheels turning.

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Marketing ROI

Content Marketing for a Cause: How Nonprofits Improve Donor Retention

Look to these nonprofit content marketing examples for ideas on how to improve your donor retention strategy as well as activate new supporters.

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