“We are all born with a certain package; we are who we are. Wherever we were born, who we were born as, how we were raised. We are kind of stuck inside that person, and the purpose of civilization and growth is to reach out and empathize a little bit with others.
And for me, the movies are like a machine that generates empathy, lets you understand a little bit more about different hopes, aspirations, dreams, and fears. It helps us to identify with the people who are sharing this journey with us.”
– Roger Ebert, Chicago Theater, July 15, 2005
We are excited to announce today that Skyword has acquired Vidaao, a platform that enables brands to share their stories through video content in a sustained, scalable way. We welcome the Vidaao team and their community of outstanding video content creators to the Skyword family. The model they have created helps leading brands, such as Microsoft Nokia, Rémy Cointreau, and CA Technologies, connect with videographers who match their unique requirements and streamline the process of video production.
Last week, we reintroduced the Skyword brand to the market with a new tagline: “Moving Stories. Forward.” Our decision to add rich film-creation capabilities to Skyword’s offerings is rooted in our commitment to helping brands create and share moving stories with their audiences. Videos, long and short, can create strong emotional connections for viewers. In the words of the great Roger Ebert, they can be like machines that generate empathy—when they’re done well.
With Skyword’s new video content capabilities, we enable marketers to create a variety of video formats. These videos will tell stories that establish brand identity in the hearts and minds of customers.
They will introduce exciting new products to the marketplace, like Microsoft recently did using Vidaao’s platform:
They will record interviews that bring the subjects to life.
And they’ll document events and conferences, amplifying the stories shared in these forums with broader audiences, just as Skyword’s roving video team is doing this week at Content Marketing World in Cleveland.
We are excited to see how innovative marketers put sustained video content creation to work as part of their content strategies. We can’t wait to see what moving stories they tell. For more information on Skyword’s new original video-creation capabilities, please contact us.
As an aside, the quote at the start of this entry opens the film Life Itself, a documentary about Roger Ebert’s life. It’s a piece that helps you understand the man behind the years of film reviews. It gives perspective on the perspective, if you will, as he looks back on his life through the lens of the cancer he battled at the end.
I suggest you save it for a quiet, rainy Sunday, when no one is around. Open a bottle of red, curl up under a blanket, and get to know Roger. You’ll find yourself reading his reviews again, this time in a different light.
At the end, take a step back and see what the film made you feel. And when you do, imagine the connection you might make with your prospects and customers when you use video content to tell your own story.
To learn more about how Skyword can help you enrich and amplify your original content, request a platform demo.