MySpace has undergone a major redesign and website co-owner, Justin Timberlake, has tweeted a link to a video preview of the refreshed social network, reports Mashable.
The website was bought out by Specific Media in 2011 for $35 million from News Corp. In 2005 News Corp, headed by Rupert Murdoch, bought the site for $580 million. Justin Timberlake became co-owner along with Specific Media late last year.
So What’s New?
The new interface is similar to mobile and touchscreen applications. Users browse the site horizontally and status updates display large images with user comments below. Additionally, users can also log into the service via Twitter or Facebook and have the option to bring their images and information with them.
Also, and perhaps the most interesting aspect, the new design appears to be largely music driven, with the video demonstrating a way to browse albums, songs, bands, and more.
What Social Marketers Should Look Out For
The new design seems to be a fusion of current popular social networks. The layout and scrolling is similar to that of Pinterest, while status updates and large image displays borrow similar elements from Google Plus and Facebook.
Marketers and media specialists should pay close attention to the new service in the coming months. The strongest element of the old website was music and the access it gave fans to their favourite artist or band. This was one of the “coolest” elements that attracted the many users to the site in the first half of the last decade.
It will be interesting to see if the new venture will be tailored specifically to music, and then it could possibly expand into movies and television. If so, it has the potential to become a social network centered around multimedia entertainment.
In addition, allowing users to login via their Twitter/Facebook accounts will give the website access to a potential one billion users. Off course it is highly unlikely that all users of Twitter and Facebook will set up profiles on MySpace, but for some of the users in the 25-to-35 age range, the redesign will pull on nostalgic heart-strings.
Like any new website (or major site redesign) it is difficult to predict what this will become, and social marketers and media specialists should bear that in mind should they choose to try this out.