People reading online content have a lot to learn, and people writing online content have a lot to share. Or maybe people writing online content think that people reading online content have a lot to learn. Whatever the case, “What Can We Learn from ____” is an extremely popular article angle right now. In fact, the term returns about 19,100,000 pages from a Google search. That’s approximately one page for each person in the state of New York. I, myself, have even taken some content creation tips from this trend, delving into children’s books and baseball cards to learn lessons about content marketing.
Why are these articles so popular? It’s hard to say. It might be because people like to find hidden value in the things they love. Or it might be because there’s really a lot to learn from seemingly disconnected topics. It could be because these articles are really popular, and everyone wants to get in on the trend.
Probably, it’s all three.
With almost twenty million articles and counting, there’s bound to be a lot of good, a lot of bad, and a lot in between.
Writers and readers should make sure they know the difference between “learning from” a topic and “learning about” it. Consider a hypothetical article covering what we can learn about teamwork from The Avengers. Sounds pretty straightforward, right? The writer could approach this in one of two ways:
Which is better? Neither one is really better than the other. The sticking point is the title. If your article promises to extract lessons from a particular item, it should deliver. Just like how clickbait titles are often misleading because the promise of the title rarely delivers within the actual content. This article about what we can learn from musical theater is a great example of learning from. The author gives examples and insights from musicals, but she directly ties each into content marketing strategies.
So what can we learn from “What Can We Learn” articles? These content creation tips can help you if you decide to venture down this path.
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