Innovator Series

Learn from today’s influencers and thought leaders in the Content Standard’s Innovator Series. This section includes interviews with storytelling leaders from organizations like Google, LinkedIn, Gilt.com, and even Kevin Spacey.

The latest

Andi Perelman, director of new media for the Pittsburgh Penguins poses on the ice.
12 Minute Read
Storytelling Innovator Series

The Fan Advantage: Winning Tips from the Pittsburgh Penguins’ Social Media Strategy

12 Minute Read

Andi Perelman, the mastermind behind the Pittsburgh Penguins social media strategy, shares her secrets for creating the hottest NHL presence around.

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12 Minute Read
Storytelling Innovator Series

Why Ask Why: How Boston Private’s Marketing Strategy Builds Trust Across Generations

12 Minute Read

Allison Baird of Boston Private on how financial services can create a marketing strategy to reach new audiences and maintain trust with current customers.

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