Storytelling Communications

Writing Opportunities: Brand Publishers Need Journalists

Using the phrase coined by Sumner Redstone, Bill Gates proclaimed, “Content is king” in an essay he wrote in 1996. Since then, there have been broad opportunities for companies to provide information and entertainment through content across the Internet. Now, writing opportunities are springing up; anyone with a computer can publish whatever content they create.

All things point to content.

Brands recognize the power that content has on the growth of their business. As Gates foresaw, companies are becoming publishers. Creating original, informative, accurate content that people actually want to consume proves, time and time again, to be the best method to attract customers’ interest. Brands are building content strategies that include regular work for journalists to take on.

The breadth of information on the Internet is enormous, communication costs have decreased, and localized content is available in different countries, so there is an immense need for brands to provide information that is unique and compelling. In order for them to keep up with the “global gold rush,” as Gates describes the growth of content online, brands need writers. While traditional print publications are laying off writers, brands are swooping them up and providing regular work and reliable payment.

So where are all these writing opportunities? Brands look to companies like Skyword, who facilitate the connection between brand and writer. Skyword works with many companies who need content; it provides an editorial platform that enables writers to write for a number of clients, track their edits and revisions, and see their earnings in real-time. If you’re ready to join the global gold rush and become a journalist for brand publishers, check out Skyword and complete a profile; we’ll match you with brands that align with your background and expertise.

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