Allen Gannett is the Chief Strategy Officer at Skyword, a leading content marketing technology and services company. Prior to Skyword, Allen served as founder and CEO of TrackMaven, a top social media analytics company, which he founded to give digital marketers an edge.
He has raised $26.7 million in funding for TrackMaven from investors like NEA, Bowery Capital, and AOL Ventures. Allen also serves as a general partner at Acceleprise Ventures, where he invests in early-stage SaaS companies. He has contributed writing to Fast Company, The Washington Post, and The Next Web.
Allen’s latest book, The Creative Curve, takes a close look at the science and secrets behind achieving breakout commercial success in any field, and it is also available on Amazon. By understanding the mechanics of what Allen calls “the creative curve”—the point of optimal tension between the novel and the familiar—everyone can better engineer mainstream success.
Allen was named #1 on LinkedIn’s 2018 Top Voices for social media and marketing and was also featured on the Forbes 30 under 30. Previously, he was CEO of Splash Networks. Obsessed with pumpkin pie and corgis, Allen lives in Washington, DC, and was once a very pitiful runner-up on Wheel of Fortune.