Ology Announces Migration Of Editorial Staff To Skyword’s Content Production Platform

NEW YORK–(EON: Enhanced Online News)–Ology Media Inc., a leading online entertainment news source and social media company focused on helping people find, share, and create content around their interests and curiosities, today announced a partnership with Skyword, the leading content production platform. The migration of Ology’s editorial staff to the Skyword platform will optimize writers’ time by increasing internal communication, efficiency, and improving SEO of the content they create.

Ology’s contributors and editorial staff will use the Skyword content production platform to create edgy, high-quality content focused on the most relevant, trending, breaking news in categories such as Film, TV, Music, Celebs, Fashion, Geek, Humor, Sports, and Politics.

“We’re very excited to be working with this state of the art authorship management system to enhance our traffic and create even more high-quality content,” said Vivian Moran, President and Co-Founder of Ology Media Inc.

Ology’s editorial content appears on ology.com, ten premier entertainment properties, and more than 300 exclusive blog and niche sites. The company’s social platform, my.ology.com, provides a space for all users to build and engage in communities surrounding their unique interests.

According to May comScores, Ology ranks number one in growth among its competitive set, which includes TMZ, Gawker.com, and PerezHilton.com. The move to use the Skyword platform is expected to help Ology reach broader audiences and increase visibility for www.ology.com via search engines and the social web.

“Properly constructed content does more than just engage an audience — it reaches it. In a search and socially driven world, content can be created to drive millions of visitors to a media property from Google, Bing, and Facebook,” said Tom Gerace, CEO and Founder of Skyword. “The Skyword platform offers Ology and other media companies the ability to compete with content farms, without sacrificing quality, to compete in search and social.”

Visit http://www.ology.com or http://www.skyword.com for more information.

About Ology

Ology Media Inc. is a leading online entertainment news source and social media company focused on helping people find, share, and create content around their interests and curiosities. Ology’s editorial content appears on ology.com, ten premier entertainment properties, and more than 300 exclusive blog and niche sites. For more information, visit www.ology.com.

About Skyword

Skyword is the leading content production platform. Skyword’s content production platform enables brands and media companies to acquire and engage customers by efficiently producing quality, brand-aligned content optimized for search and the social web. Content is essential for reaching and engaging customers, but the creation process is messy, chaotic and unmeasurable. Skyword’s platform makes it easy to produce, optimize, and promote content at any scale. Skyword is a privately held, privately funded company headquartered in Boston, Massachusetts. Investors include Allen & Company, Progress Ventures and American Public Media Group. For more information, visit http://www.skyword.com.