Data & Insights Services

Brains for Hire

Your Biggest Business Questions, Answered

Our team of experts delivers strategy-defining insights, including:

Content Optimization

We identify the topics and content types that are resonating with your audience, so you can meet them where they are.

Paid Social Optimization

Spend smarter with actionable recommendations to improve advertising performance across Facebook, Instagram, Twitter and LinkedIn.

Brand Health Analysis

We diagnose the perception of your brand in key areas and audiences, so you can increase gains in affinity and loyalty over time.

Product Launch Playbooks

Ensure your campaign lands successfully with a pre-mortem of your competitive landscape and recommendations for launch optimization.

Competitive Analysis

We identify opportunities in your market based on topical ownership and benchmarks against competitors, peers, and industry influencers.

Positioning Recommendations

When you’re building the foundation for your content strategy, we’ll pave the way by recommending messages that stand out and deliver.

“

My chairman asked me to present one slide at investor day. Skyword put together a slide that showed MGM’s effectiveness and reach, our breadth and depth versus our competitors. It positioned us as a global hospitality destination. My chairman asked for that slide and put it first. It was because of that slide that we wowed them.

Beverly Jackson

VP Social Portfolio Strategy

MGM Resorts International

Build the Foundation

Just Getting Started with Data Hygiene?

We've got the bootcamps you need to get your marketing analytics in order.

UTM Parameter Bootcamp

We’ll train your team on best practices to build and maintain good UTM parameter hygiene for healthier campaign reporting in the long run.

Google Analytics Goal Audit & Setup

We assess your website structure and performance, identify key conversions, and set up goal tracking to measure high-value website actions.

Every day you're making-do, your competitors are leveling-up.

Ready to achieve your vision? Let's Talk.

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