Skyword, the leading content marketing software and services company, today announced it has appointed Roger Blanchette as Senior Vice President and Chief Financial Officer. Blanchette joins Skyword from NuoDB, a database cloud provider, where he served as Chief Financial Officer.
With more than 20 years experience, Blanchette was also the Chief Financial Officer of Ektron, a cloud provider of web content management software. While there, he managed the integration of finance, legal and IT functions following the company’s merger with Episerver, a Sweden-based cloud software company. Blanchette also has served as CFO at medical device companies, Dune Medical and Cadent, both based in Israel. Prior to Cadent, he was CFO of DataSynapse, a New York-based internal cloud software provider.
“I am excited to have Roger join our team to help drive Skyword’s next phase of growth,” said Skyword CEO Tom Gerace. “Roger’s extensive experience scaling established, high-growth SaaS companies, along with his strategic leadership, will be instrumental in executing our vision to deliver a content marketing solution to enterprise brands.”
Blanchette succeeds Tyler Hoffman who has served as Chief Financial Officer of Skyword since 2010. Hoffman will remain through mid-July to assist with transition and then plans to turn his focus on earlier stage SaaS companies.
”We are grateful to Tyler for the crucial contributions he made during the company’s formative years,” said Gerace.
Founded in 2010, Skyword empowers today’s top brands to create content experiences that deliver value and drive success. In 2018, Skyword merged with TrackMaven, the leading marketing insights company. Now Skyword offers its customers unique multi-channel insights to make smart decisions and the content strategy, technology, and resources to transform that insight into action. Today’s leading brands have created and published more than one million original stories as articles, videos, images, infographics, podcasts, and animations on Skyword360 to fuel winning content strategies.
As a private company headquartered in Boston, MA with offices in Washington, D.C. and Pittsburgh, PA, Skyword and its talented pool of freelance creatives are dedicated to telling stories that resonate with audiences and inspire them to act. Connect with Skyword on social media via Twitter, LinkedIn, Instagram, Facebook, or visit our website https://skyword.comfor more information.
Lauren Cranston, PR and Social Media Specialist