Storynomics: Hollywood Guru Opens for Business

Demand for storified marketing drives Storynomics seminar expansion

Boston, MA, January 26, 2017 – Due to accelerating interest from marketers around the globe, Robert McKee, best-selling author and world-renowned story authority, and Skyword, a leading content marketing technology and services company, announce the doubling of their Spring StorynomicsTM seminar schedule, adding key tech and marketing hubs, Chicago and Boston:

Last fall, hundreds of senior marketers from leading global brands flocked to Storynomics seminars in the US and Europe. When top business and marketing professionals attend the seminar they not only learn the essentials of story design, but how to create a telling that enriches their narrative branding strategies and delivers market reach. In recent years, Storynomics has helped organizations as diverse as Microsoft, Nike, Hewlett-Packard, Kraft, BOLDT, Church & Dwight Co, Inc., Costa Del Mar, UBISOFT, Mercedes-Benz, and Siemens develop their evolving narrative game plans.


“Marketers think they tell story, but most don’t,” said McKee. “Instead, marketers offer limp lists of bragging and promising, clichéd promotions that lack dynamic suspense, surprise, and persuasive power. The marketing revolution exploded yesterday. It’s time businesses put Storynomics to work…because if they don’t, their competitors will.”


Registration opens now and early-bird pricing for all seminars reaches through February 21st. For more information on Storynomics visit: or contact


About Robert McKee:

Robert McKee, a Fulbright Scholar, is the most sought-after screenwriting teacher in the world. The best-selling author of STORY and his latest book DIALOGUE:THE ART OF VERBAL ACTION FOR PAGE, STAGE, AND SCREEN, McKee occupies a unique crossroads in modern media storytelling. His teachings have spread beyond the screen and stage to influence all story forms. Writers, producers, directors, media professionals, and business leaders from the world over read McKee and attend his sold-out international seminars for an exclusive deep dive into the narrative potential of their material. McKee’s former students include over 60 Academy Award Winners, 200 Academy Award Nominees, 200 Emmy Award Winners, 1,000 Emmy Award Nominees, 100 WGA (Writers Guild of America) Award Winners, 250 WGA Award Nominees, 50 DGA (Directors Guild of America) Award Winners, and 100 DGA Award Nominees.


McKee continues to be a project consultant to major film and television production companies such as 20th Century Fox, Disney, Paramount, & MTV. In addition, Pixar, ABC, BBC, Disney, Miramax, PBS, Nickelodeon, Paramount, GLOBOSAT, MNET and other international TV and Film companies regularly send their entire creative and writing staffs to his lectures. Since 1984, more than 100,000 students have taken McKee’s courses in various cities around the world.


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About Tom Gerace

Tom Gerace is the founder and CEO of Skyword, the leading content marketing technology and services company. Skyword helps enterprise-class brands transform from ad-centric to story-centric marketing. Prior to Skyword, Gerace founded Be Free, a publicly traded affiliate marketing platform and services company. At the time of its acquisition by ValueClick, Be Free served more than 300 leading brands. Early in his career, Gerace also served as a senior business analyst at the Harvard Business School, where he wrote the first case studies on the emergence of the Internet in 1993.


About Skyword

Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their audiences. The Skyword Platform makes it easy to produce, optimize, and promote content at any scale to create meaningful, lasting relationships. Skyword also provides access to a community of thousands of freelance writers and videographers, an editorial team, and program managers who help move clients’ content marketing programs to new levels of creative excellence. Skyword is a privately held company headquartered in Boston, MA, with offices in Palo Alto, CA, and New York, NY. The company’s technology center is located in Pittsburgh, PA. Investors include Cox Media Group, Allen & Company, Progress Ventures, and American Public Media Group.


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