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Content Strategy

Without a documented content strategy, your editorial vision will fail. The Content Standard’s Content Marketing Strategy category covers every corner of strategy development, from team dynamics and website structure to content ideation and scale.

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marketing trends
6 Minute Read
Marketing Content Strategy

Not Your Dad’s Content Marketing Trends—But Maybe Your Great (x5000) Granddad’s

6 Minute Read

Some marketing trends are just one-hit wonders, but others have staying power. Keep an eye on these five trends in the year ahead.

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A a colorblasting symposium at a wizarding seminar
6 Minute Read
Marketing Content Strategy

It’s Time to Stop Marketing to “Millennials”

6 Minute Read

If you are marketing to millennials, there’s someone I’d like you to meet. Allow me to introduce you to the subsets within history’s largest generation.

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