Sales and marketing alignment

Results-Driven Content Starts with Marketing and Sales Alignment

6 Minute Read
Marketing ROI

When sales and marketing teams work together, they earn better ROI. Learn how to develop a content strategy that supports marketing and sales alignment.

Read the story

The latest

Creative Fatigue
6 Minute Read
Creativity Creative Thinking

Avoiding Creative Burnout: How to Reignite Your Team’s Motivation

6 Minute Read

Creative fatigue can kill your content marketing success. Here’s how to spot early symptoms and protect your team from losing their creative magic.

Read the story
shoppers in chinese city
9 Minute Read
Marketing Social Media

The CMO’s Guide to Chinese Social Media Marketing

9 Minute Read

Emerging networks, Key Opinion Leaders, and hyper-engaged users make Chinese social media marketing a new ecosystem for brands to explore.

Read the story
Person creating official documents

Why Documenting a Content Marketing Strategy Is Key to Your Success

5 Minute Read
Marketing Content Strategy

A documented content marketing strategy gives marketers a clear view of where their brand is in the market place and where they’re going moving forward.

Read the story

9 Minute Read
Creativity Marketing Transformation

How to Deliver Marketing Innovation When You’re Not Calling the Shots

9 Minute Read

A strong content strategy and insightful data lets you deliver marketing innovation and make meaningful changes even when you’re not the one in charge.

Read the story
woman watering plants
8 Minute Read
Creativity Marketing Transformation

Do Well and Do Good: Why Brands Need Both Purposeful and Functional Content

8 Minute Read

With brand activism more popular than ever, how do you create a socially conscious content strategy that still speaks to your primary brand function?

Read the story
Salesforce Tower rises above the San Francisco skyline in this image taken by an aerial drone

How Salesforce and Other B2B Brands Create Exciting Content That Still Supports Lead Generation

6 Minute Read
Marketing Content Strategy

The best B2B content marketing combines deep audience knowledge and customer supportive lead generation with exciting content experiences.

Read the story

Group of women taking selfie with smartphone
5 Minute Read
Marketing Marketing Technology

Visual Search Marketing Is Here: How Can Brands Execute a Picture-Perfect Strategy?

5 Minute Read

Ready for your close-up? Learn how smartphone cameras and visual search marketing can help brands drive two-way engagement between consumers and products.

Read the story
woman looking through binoculars
8 Minute Read
Storytelling Content Creation

Alt Tags and Accessibility: How Marketers Can Better Show Audiences the Full Picture

8 Minute Read

Alt tags ensure all your digital content is visible and valuable to real people and SEO. Here’s how to use alternative text in your digital content.

Read the story
Subscribe