College students throwing their graduation caps in the air.

Higher Education Marketing Challenges to Tackle in 2019

8 Minute Read
Marketing Content Strategy

Higher education marketing requires a unique digital marketing strategy. Here are some ways to make your institution stand out in 2019.

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The latest

Kerri Evelyn Harris, left, and Alexandria Ocasio-Cortez, right, talk on a street.
8 Minute Read
Marketing Content Strategy

Alexandria Ocasio-Cortez’s Dancing Video Is a Great Lesson For Higher Education Marketers. Here’s Why.

8 Minute Read

Congresswoman Alexandria Ocasio-Cortez’s viral dancing video proves the power of an authentic and creative video strategy for higher education marketing.

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Woman with phone holding poster
8 Minute Read
Marketing Content Strategy

What’s Old Is New Again: How Digital and Physical Marketing Builds Integrated Customer Pathways

8 Minute Read

Combining digital and physical marketing tactics goes beyond gimmicks to create content touchstones and better-engaged audiences.

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Man standing in the street listening to music with a smile on his face.

Developing Buyer Personas That Grow With Your Brand (And Your Audience)

9 Minute Read
Marketing Content Strategy

Ongoing audience insights research can help you ensure you’re keeping the information needs of your customers at the heart of your content strategy.

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An empty football field.
5 Minute Read
Marketing Social Media

It’s Crunch Time: Super Bowl 2019 MVP Goes to Julian Edelman and Mr. Peanut

5 Minute Read

The ads are over, and the final score is in! We’ve got the data to prove that Planters—with the help of Mr. Peanut—was the top brand of Super Bowl 2019.

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tech and a beauty magazine
9 Minute Read
Creativity Marketing Transformation

Give Your B2B Marketing Strategy a Makeover with Insights from the Beauty Industry

9 Minute Read

Crafting a beautifully effective B2B marketing strategy can be tough. Here are some ways to connect with customers—straight from the beauty industry.

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Two women in a field hold flowers up in front of their faces.

How Brands Are Spreading the Love With Valentine’s Day Marketing Personalized for Every Consumer

6 Minute Read
Marketing Content Strategy

Valentine’s Day marketing campaigns don’t have to be limited to traditional, coupled consumers anymore. Here’s how to include everyone this Feb. 14.

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Two men share feedback while looking at a project.
8 Minute Read
Creativity Creative Thinking

How Effective Feedback Fuels a Culture of Creative Thinking

8 Minute Read

Giving effective feedback is hard, but it’s essential to a culture of creative thinking. Here’s why—and how—to make feedback a priority in your office.

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Two men work in an otherwise empty restaurant kitchen.
9 Minute Read
Marketing Content Strategy

Corporate Activism in a Government Shutdown: How Brands Are Helping Furloughed Workers

9 Minute Read

Brands are participating in corporate activism during the government shutdown. Here’s how helping workers creates trust and loyalty.

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