Everyday influencers split the difference between influencer marketing and user-generated content. The result? Both authenticity and authority.
Fake followers can inflate your influencer marketing metrics while robbing you of precious budget, but there are ways to identify this online fraud.
Clickbait taps into powerful psychological motivations—and yes, it’s totally garbage. But that doesn’t mean marketers can’t wield it responsibly.
The best video content isn’t made with large budgets and special effects— it’s made with heart and human stories.
Online men’s retailers like Mr Porter, Huckberry, and Best Made Co. use content marketing to sell their customers a lifestyle, not just products.
From Microsoft to IBM Watson, from aircraft to crowdfunding to saving lost cultures, we meet some of the best chief storytellers.
Taking a wider cultural view of creativity can help marketers embrace different types of creativity and find new inspiration in our work.
Data-driven content doesn’t have to be dry. It can intrigue us, tickle our curiosity, spark changes in behavior, and even make us laugh.