What’s Driving the Outsourcing Trend?

Monday, October 26, 2020   Content Strategy

Over the next two years, brands plan to tap more external content creators. Here are the drivers behind this outsourcing trend in content marketing.

7 COVID Clichés to Avoid in Branded Content Marketing (And What to Say Instead)

Monday, October 12, 2020   Content Strategy

Audiences are inundated with COVID-19 clichés. Use these alternatives in your branded content marketing to stand out to your prospective customers.