Different crowds of people go up and down an intersection of stone stairs.

How Partner-Focused Content Can Drive B2B Lead Generation

Marketing Content Strategy

Partner-focused, bottom-of-the-funnel content marketing strategies can drive B2B lead generation and develop winning experiences. Here’s how.

Read the story

The latest

Image of college students throwing graduation caps in the air.
Marketing Content Strategy

The Future of Higher Education Marketing: 3 Major Trends Seen at Salesforce’s 2019 Summit

Based on insights from Salesforce Higher Ed Summit 2019, these are the three major trends that are shaping the future of higher education marketing.

Read the story
Boys in Spiderman and Captain America costumes.
Creativity Creative Thinking

When Marketing to Children, Being Ethical and Empowering Is How You Win Loyalty

When marketing to children, brands that emphasize the value of people, not products, stand to earn the loyalty of parents and kids alike. Here’s how.

Read the story
Jean Ellen Cowgill, general manager of TicToc by Bloomberg, poses for a portrait.

News Source for the New Guard: TicToc Leader Jean Ellen Cowgill on Creating Content Millennials Want

Storytelling Innovator Series

Jean Ellen Cowgill, general manager of 24-hour news source TicToc, shares her insight on how to produce the kind of content millennials crave and expect.

Read the story

A wooden donation box on a sandy hill.
Marketing ROI

Content Marketing for a Cause: How Nonprofits Improve Donor Retention

Look to these nonprofit content marketing examples for ideas on how to improve your donor retention strategy as well as activate new supporters.

Read the story
Young woman smiles while wearing a necklace shaped like the continent of Africa.
Creativity Creative Thinking

What Cause Marketers Can Learn from One Campaign’s Mission

Instead of pandering for donations, consider tweaking your usual cause marketing strategy with inspiration from the ONE Campaign’s mission, global efforts.

Read the story
Two people meet at a coffee shop to discuss original research for marketing.

6 Tips for Creating Original Research for Marketing That’ll Boost Your Brand

Marketing Content Strategy

Creating original research is a win-win for marketers and consumers, as this insight can improve products, services, and beyond. Here’s how to get started.

Read the story

Man standing on beach looking at sunset.
Marketing Content Strategy

Building Character: How to Design Buyer Personas That Align With the Customer Journey

In developing robust personas, marketers learn the true needs and behaviors of their customers. Here’s how personas and customer journey mapping pays off.

Read the story
Orchestra musicians
Marketing Content Strategy

Marketing and Brand Orchestration: How to Create Harmony through Strategic Optimization

Marketing and brand orchestration requires a healthy dose of experimentation and sticking to your roots. Here’s how to create perfect harmony.

Read the story
Subscribe