Content Standard

Generative AI-Powered Search Engines: What Brand Marketers Need to Know

Tuesday, March 7, 2023 Content Creation

Generative AI search engines are almost here, with Google and Bing set to roll out groundbreaking changes. Here’s what brand marketers need to know now.

The Risks and Rewards of Using Generative AI for Content Creation: What Brand Marketers Need to Know

Thursday, February 2, 2023 Marketing Technology

Understand the benefits and drawbacks of generative AI when it comes to brand content creation.

How to Thrive in the Content Shock Era: Your Brand’s Future Depends on It

Tuesday, January 3, 2023 Content Strategy

Michael Schaefer first coined the concept of Content Shock in January 2014. In a blog post, he predicted that well before 2020, the sheer quantity of content being produced by businesses would vastly outpace people’s ability to consume it.Â He argued that this supply/demand imbalance would create an unimaginably challenging marketing environment. One in which audiences

How to (Finally) Simplify Your B2B Marketing Technology Stack

Monday, October 17, 2022 Uncategorized

B2B marketing technology has grown increasingly complex at a rapid rate. Here’s how to simplify your reporting stack to tell the most important stories.

Creating Personalized Experiences Using Zero-Party Data: 4 Brand Success Stories

Thursday, May 12, 2022 Marketing

What do customers want? Just ask them. Here are four brands using zero-party data to build personalized experiences.

Can AI Help Marketers Meet Rising Content Demand?

Friday, November 18, 2022 Content Creation

Subscribe to our monthly newsletter, Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Wheeler.Recently, I spoke with a CMO whose brand had invested hundreds of thousands of dollars in an experience optimization platform that his team is struggling to use.Â Why? Because, at the end