Creating original research is a win-win for marketers and consumers, as this insight can improve products, services, and beyond. Here’s how to get started.
When marketing to children, brands that emphasize the value of people, not products, stand to earn the loyalty of parents and kids alike. Here’s how.
Why wait for an invitation to start your holiday marketing strategy when you can prepare your holiday marketing content all year-round?
Look to these nonprofit content marketing examples for ideas on how to improve your donor retention strategy as well as activate new supporters.
Jean Ellen Cowgill, general manager of 24-hour news source TicToc, shares her insight on how to produce the kind of content millennials crave and expect.
Instead of pandering for donations, consider tweaking your usual cause marketing strategy with inspiration from the ONE Campaign’s mission, global efforts.
In developing robust personas, marketers learn the true needs and behaviors of their customers. Here’s how personas and customer journey mapping pays off.
Based on insights from Salesforce Higher Ed Summit 2019, these are the three major trends that are shaping the future of higher education marketing.
Marketing and brand orchestration requires a healthy dose of experimentation and sticking to your roots. Here’s how to create perfect harmony.
Ann Handley, closing keynote speaker at Forward 2019, believes marketers hugely benefit when they kill their darlings and obsess on doing one thing well.