Boys in Spiderman and Captain America costumes.

When Marketing to Children, Being Ethical and Empowering Is How You Win Loyalty

Creativity Creative Thinking

When marketing to children, brands that emphasize the value of people, not products, stand to earn the loyalty of parents and kids alike. Here’s how.

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Man standing on beach looking at sunset.
Marketing Content Strategy

Building Character: How to Design Buyer Personas That Align With the Customer Journey

In developing robust personas, marketers learn the true needs and behaviors of their customers. Here’s how personas and customer journey mapping pays off.

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Orchestra musicians
Marketing Content Strategy

Marketing and Brand Orchestration: How to Create Harmony through Strategic Optimization

Marketing and brand orchestration requires a healthy dose of experimentation and sticking to your roots. Here’s how to create perfect harmony.

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A wooden donation box on a sandy hill.

Content Marketing for a Cause: How Nonprofits Improve Donor Retention

Marketing ROI

Look to these nonprofit content marketing examples for ideas on how to improve your donor retention strategy as well as activate new supporters.

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<em>Ann Handley, chief content officer at MarketingProfs, will be the closing keynote speaker at Forward 2019. </em>
Storytelling Innovator Series

Obsess to Perfect: Forward 2019 Keynote Speaker Ann Handley on the Value in Focusing on Less

Ann Handley, closing keynote speaker at Forward 2019, believes marketers hugely benefit when they kill their darlings and obsess on doing one thing well.

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A man glances down at his phone in front of a beach.

Essential SEO Video Marketing Strategies to Win with Both Algorithms and Audiences

Here’s the bottom line: You must optimize video content for both SEO and social media engagement. These SEO video marketing strategies make it possible.

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Young woman smiles while wearing a necklace shaped like the continent of Africa.

What Cause Marketers Can Learn from One Campaign’s Mission

Creativity Creative Thinking

Instead of pandering for donations, consider tweaking your usual cause marketing strategy with inspiration from the ONE Campaign’s mission, global efforts.

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A group of people gathers around a group of brightly colored hot air balloons.

7 Marketing Events in 2019 That B2B Brands Won’t Want to Miss

By attending one of these marketing events in 2019, you’ll return to work energized and ready to breathe new life into your existing strategies.

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Woman taking photo of a sunset on a smartphone.
Marketing Social Media

What Are the Best Social Media Distribution Channels for 2019?

Stop stressing about algorithm updates and privacy concerns by understanding the best social media distribution channels to build your community in 2019.

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