A man shoots a video for social media using a digital camera.

How to Leverage B2B LinkedIn Video Marketing for Social Media Success

Creativity Marketing Transformation

Keep it short, personable, authentic—and don’t forget the captions! This and other helpful B2B LinkedIn video marketing insight from Skyword’s CSO.

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A woman listens to large headphones while looking out a glass window.
Creativity Marketing Transformation

How to Use Social Listening for Marketing to Improve Your Content Strategy

Here’s how social listening for marketing can be a valuable asset in creating a content strategy, from sourcing content ideas to getting audience feedback.

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Group of ethnically diverse people browse social media using their smartphones.
Marketing Social Media

Social Media Algorithms in 2019 Mean Paying to Play. Here’s How Brands Can Still Stand Out

Do social media algorithms in 2019 mean you have to pay to play? Yes and no. With the boost of Groups, brands can still reach consumers organically.

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A trio of B2B tech writers gather on some steps.

How to Find B2B Content Marketing Writers Who Understand Your Niche

Creativity Marketing Transformation

Struggling to find experienced B2B content marketing writers who can create quality content for your tech buyer audience? Here are several helpful tips.

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Creativity Marketing Transformation

How Social Media for Healthcare Marketing Engages Patients and Boosts Brand Awareness

Here’s how social media for healthcare marketing can help hospitals and providers establish trust, along with some smart strategies for social success.

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An Echo Dot sits atop a stack of hard-cover books.
Marketing Marketing Technology

How an IoT Marketing Strategy Focused on Interactivity, Utility Can Connect with Consumers

Is IoT changing digital marketing? Yes. As these devices become mainstays in homes, there’s big potential to reach consumers via an IoT marketing strategy.

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Skyword CEO Tom Gerace and CSO Allen Gannett address the audience at Forward 2019.

Forward 2019: 4 Key Takeaways for Content Marketing Innovation

Marketing Content Strategy

To ride the marketing wave this year without wiping out, experts at Forward 2019 said you’ll need to speak to your audience and resist selfie syndrome.

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Conduct a content audit to understand how your content is performing.
Marketing Content Strategy

4 Best Practices to Conduct a Content Audit Without the Hassle

Conduct a content audit without the usual hassle by taking advantage of smart technology integration and incorporating these best practices.

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Two people stand in front of writing on a street that says "passion lead us here."
Creativity Marketing Transformation

3 Nonprofit Marketing Examples of An Effective Content Distribution Strategy

Learn how to get your message to more people by considering these three nonprofit marketing examples within an effective content distribution strategy.

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