Woman CMO

Balancing Art and Science: The Modern CMO’s Experience in Driving Revenue

10 Minute Read
Creativity Marketing Transformation

Is marketing a cost center or a revenue driver? These three CMOs are emphatically the latter—but that doesn’t mean they’re all data and no creativity.

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The latest

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4 Minute Read
Marketing Marketing Technology

Don’t Have a Marketing Data Scientist? You Don’t Know What You’re Missing

4 Minute Read

Increasing demand for marketing data scientists has created a shortfall at the enterprise level at a time when these skills are badly needed.

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5 Minute Read
Marketing Content Strategy

A Structure for Your Content Pipeline

5 Minute Read

An effective content pipeline requires planning, structure, and constant optimization. It’s also the best way to turn content strategy into success.

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vintage radio

Video Killed the Radio Star; Content Marketing Revived It

6 Minute Read
Marketing Content Strategy

The classic technology of radio—retrofitted for the modern age—might be the way to reach customers your marketing strategy needs.

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Woman with hat in front of garden
16 Minute Read
Creativity Creative Thinking

Let’s Speak Frankly: How One Brand Turned Women’s Health Into a Social Marketing Movement

16 Minute Read

THINX thinks women should be able to speak frankly about periods, and the community agrees. How does the feminine hygiene brand approach content marketing?

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Man using smartphone to check social media
7 Minute Read
Marketing Social Media

Does Each Social Media Channel Need Its Own Content Strategy?

7 Minute Read

The uniqueness of your content should rely on each social media channel’s user base, platform algorithms, content formats, and your followers.

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Hands taking a picture of a brightly painted wall

The Brands Marketing with Instagram Stories: Short-Term Message, Long-Term Impact

4 Minute Read
Marketing Social Media

Instagram Stories may disappear in 24 hours, but these brands are using them to make a marketing impact that’s anything but temporary.

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Woman looking into the distance
7 Minute Read
Marketing SEO

Understanding the 3 Pillars of SEO—How to Develop a Successful SEO Strategy

7 Minute Read

Healthy SEO depends on the interaction of three components: crawlability, content, and credibility.

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Production of a music video
5 Minute Read
Marketing Content Strategy

9 Content Studio Examples to Prove It Can (and Often Should) Be Done In-House

5 Minute Read

Thinking of an in-house content studio? Here are 9 internal creative teams and the inventive thinkers that fuel them.

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