feedback strategies

Good Strategy Is Knowing What Not to Do: The Art of Rejecting Content Ideas

8 Minute Read
Creativity Global Leadership

Protecting your content strategy often means saying no, even when it’s hard. Learning to deliver rejection well will yield better content ideas over time.

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how ideas spread
7 Minute Read
Creativity Creative Thinking

Building Brand Awareness: The Science of How Ideas Spread

7 Minute Read

Use science to boost your brand awareness by creating marketing campaigns that stick in people’s minds instead of quickly fading into obscurity.

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Why brands should optimize their video strategy for silent and soundless video content
7 Minute Read
Marketing Video Marketing

Marketing on Mute: The Case for Silent Video and Captioning in Video Content

7 Minute Read

Captivate audiences without saying a word by optimizing your brand’s video content to tell a silent story on mobile and social media.

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mounted camera

YouTube Versus Facebook: Understanding Different Video Distribution Strategies

6 Minute Read
Marketing Video Marketing

YouTube and Facebook dominate video content distribution—but your approach to each platform should be very different.

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Two street artists
6 Minute Read
Creativity Creative Thinking

Renegotiating Content Marketing’s Relationship with the Arts

6 Minute Read

As branded and non-branded content blurs, here are three responsibilities that content marketers have to the artists they work with—and their audiences.

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Explaining Content Marketing
6 Minute Read
Creativity Marketing Transformation

The Basics of Content Marketing Education for Executive Leadership

6 Minute Read

Dedicated marketers understand the power of the content we produce. Now we just need to demonstrate its business impact to our executive leadership.

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The Seven Needs of a Content-Centric Marketing Organization

Marketing

Content marketing at scale brings with it a whole new set of pain points. What should content-focused leaders do to set their teams up for success?

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People in record store
6 Minute Read
Marketing Content Strategy

I Love the ’90s: How New Marketing Audiences Get Hooked on Legacy Brands

6 Minute Read

Legacy brands are learning to tell classic stories in new ways to reach a new generation of consumers.

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Fall woman with umbrella
6 Minute Read
Marketing Content Strategy

Why Negative Marketing Doesn’t Win Positive Attention

6 Minute Read

Instead of pointing out the negatives of the competition, your marketing should add positive value to the conversation.

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