How to Get in Your Audience’s Head with Customer Journey Mapping

Friday, July 31, 2020   Content Strategy

To get inside the minds of customers, brands need data-driven personas and a strong understanding of the customer journey so they can map content to it.

The Coronavirus and Freelancing: How Creative Professionals Are Adjusting to Weather COVID-19

Friday, March 27, 2020   Creativity

How do coronavirus and freelancing intersect? Here’s how creatives are navigating workload fluctuations and other challenges in the COVID-19 era.