When marketing to children, brands that emphasize the value of people, not products, stand to earn the loyalty of parents and kids alike. Here’s how.
In developing robust personas, marketers learn the true needs and behaviors of their customers. Here’s how personas and customer journey mapping pays off.
Why wait for an invitation to start your holiday marketing strategy when you can prepare your holiday marketing content all year-round?
Marketing and brand orchestration requires a healthy dose of experimentation and sticking to your roots. Here’s how to create perfect harmony.
Look to these nonprofit content marketing examples for ideas on how to improve your donor retention strategy as well as activate new supporters.
Ann Handley, closing keynote speaker at Forward 2019, believes marketers hugely benefit when they kill their darlings and obsess on doing one thing well.
Here’s the bottom line: You must optimize video content for both SEO and social media engagement. These SEO video marketing strategies make it possible.
Instead of pandering for donations, consider tweaking your usual cause marketing strategy with inspiration from the ONE Campaign’s mission, global efforts.
By attending one of these marketing events in 2019, you’ll return to work energized and ready to breathe new life into your existing strategies.
Stop stressing about algorithm updates and privacy concerns by understanding the best social media distribution channels to build your community in 2019.
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