Content marketing at scale brings with it a whole new set of pain points. What should content-focused leaders do to set their teams up for success?
As branded and non-branded content blurs, here are three responsibilities that content marketers have to the artists they work with—and their audiences.
Dedicated marketers understand the power of the content we produce. Now we just need to demonstrate its business impact to our executive leadership.
Use science to boost your brand awareness by creating marketing campaigns that stick in people’s minds instead of quickly fading into obscurity.
Legacy brands are learning to tell classic stories in new ways to reach a new generation of consumers.
Instead of pointing out the negatives of the competition, your marketing should add positive value to the conversation.
Captivate audiences without saying a word by optimizing your brand’s video content to tell a silent story on mobile and social media.
As consumers struggle to recognize when they’re being marketed to, what responsibility should marketers take to close the knowledge gap?
Now that you’ve achieved content marketing ROI, here’s how you can build a scalable content strategy that creates sustainable success.