Voice Search Content Marketing: Should You Prioritize Alexa, Siri—or Neither?

Wednesday, September 16, 2020   Content Strategy

Marketing leaders know they need to create a voice search content marketing strategy, but what solution should they prioritize? Here’s how to proceed.

The 5 Do’s and Don’ts of Global Content Creation and Transcreation

Tuesday, September 8, 2020   Content Creation

Having a robust global content creation strategy is imperative today. Here are some do’s and don’ts to effectively localize content for different markets.