Marketers shoot a video using a phase block planning strategy.

How to Use Phased Block Planning: The Video Marketer’s Secret Weapon

Creativity Creative Thinking

Phased block planning is one strategy top brands are using to create video content marketing arcs that shape the customer experience and drive conversions.

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Marketing Social Media

How LinkedIn Ads Work: Driving Engagement and Conversions With B2B Audiences

When you know how LinkedIn ads work, you can reach and engage with B2B audiences who are highly receptive to offers.

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A man uses a smartphone to create a campaign for his video content marketing strategy.
Creativity Marketing Transformation

Striving for Video Content Marketing Success? Here Are the Key Metrics to Measure

Want to achieve greater success with your video content marketing? Start by defining and measuring the right video metrics for your brand.

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Voice search marketing being used through a home assistant device.

How Brands Are Using Voice Search Marketing to Engage With Audiences

Creativity Marketing Transformation

Voice search marketing is surging, offering brands new, creative opportunities for engaging with audiences.

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Video production crew in business office.
Creativity Creative Thinking

3 Traits of Successful Social Media Video Marketing Efforts in 2019

Social media video marketing already must compensate for shifting platform algorithms to remain competitive and visible. But true ROI lies in the shares.

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A man browses marketing content on his phone while at a coffee shop.
Creativity Marketing Transformation

3 Brands That Are Rethinking the Typical Email Marketing Strategy

Time to refresh your email marketing strategy? These creative email marketing examples and tips can help your brand connect with more customers.

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A group of diverse people socializes near a waterfront.

How Storytelling in B2B Marketing Can Humanize Financial Services Brands

Creativity Marketing Transformation

The benefits of storytelling in marketing are vast. Here’s how storytelling in B2B marketing can help you humanize your brand and connect with consumers.

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Karen Okonkwo, TONL co-founder, poses for a portrait.
Creativity Creative Thinking

Toward More Diverse Marketing Campaigns: Karen Okonkwo on Shifting Mindsets Through Imagery

TONL co-founder Karen Okonkwo is helping brands appeal to broader audiences by offering imagery to help shape diverse marketing campaigns.

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A woman with dark hair and glasses reads a case study on a tablet.
Creativity Creative Thinking

How to Write a Case Study That Business Buyers Actually Want to Read

When you know how to write a case study that tells a story, B2B case study examples can help you connect with audiences and achieve business outcomes.

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