Content Standard

How to Manage Content Marketing in the Midst of Coronavirus

Friday, March 20, 2020 Marketing

How should you manage content marketing during the coronavirus? Here’s how your brand can best communicate during the COVID-19 crisis.

What Search and Social Trends Tell Us About Coronavirus and our Collective Consciousness

Wednesday, March 18, 2020 Featured

We chart the growth of online mentions of coronavirus and the ways in which search trends are evolving as the pandemic enters new phases.

Navigating the Latest Google Algorithm Update: A Road Map for Brands

Monday, March 16, 2020 Marketing Transformation

Delivering high-quality content is the best way to please BERT, the latest Google algorithm update, and deliver value to audiences. Here’s how to proceed.

Voice Search Unpacked: Everything Brands Need to Know to Compete in 2020

Monday, March 9, 2020 Content Strategy

This guide looks past the hype to provide marketers with a clear view of the realities, challenges, and opportunities surrounding voice search.

5 Mistakes That Disrupt Sales and Marketing Alignment, and How to Overcome Them

Thursday, February 27, 2020 Marketing

Struggling to achieve sales and marketing alignment? These mistakes may be killing opportunities for cross-team harmony. Here’s how to overcome them.

The Coronavirus and Freelancing: How Creative Professionals Are Adjusting to Weather COVID-19

Friday, March 27, 2020 Creative Thinking

How do coronavirus and freelancing intersect? Here’s how creatives are navigating workload fluctuations and other challenges in the COVID-19 era.

Hiring a Content Marketing Leader? Look for These Soft and Hard Skills in Candidates

Thursday, January 30, 2020 Content Strategy

By assessing both the soft and hard skills of a candidate, you’ll be able to find a content marketing leader who can boost your brand and your workforce.

From Consistent Publishing to Performance Peaks: What You Need to Know About the Life Span of Content

Wednesday, February 19, 2020 Content Strategy

There are many misconceptions about the life span of content. Despite what you’ve heard, content calls for consistent publishing and a long-term strategy.