5 Ways to Align Sales and Marketing around Audience-Centric Content: The New Art of Differentiation

Monday, April 5, 2021   Content Strategy

Communication, research, and collaboration are key to any effort to align sales and marketing strategy—particularly when your audience is front and center.

6 Effective Content Types and How to Use Them in Your Content Marketing

Friday, March 19, 2021   Content Strategy

By using the right content types at the right times—and in the right ways—you can keep your marketing campaigns fresh, engaging, and bottom-line-boosting.