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Demystifying the New LinkedIn Algorithm Changes: What Marketers Need to Know

Thursday, September 5, 2019  Social Media

The latest LinkedIn algorithm updates favor organic, relatable content over influencer posts, giving brands a key opportunity to reach a larger audience.

The New E-Commerce Social Media Strategy: Why Direct Selling Is the Future of Retail

Tuesday, April 16, 2019  Creativity

Direct selling opportunities on social media are abundant. A strong e-commerce social media strategy for retail brands allow companies to rack up sales.

3 Video Gaming Industry Marketing Strategy Examples To Help You Level Up Your Content Game

Friday, April 5, 2019  Creativity

Video gaming industry marketing strategy offers insights into product-level content marketing, building community, and more. Here are some key takeaways.

Why CPG Brands Need Content Marketing to Create Lasting Product Demand

Monday, March 25, 2019  Creativity

Creating demand is a key challenge for the consumer packaged goods industry. Here’s how CPG brands create valuable content that never expires.

From Stats to Stories: The Evolution of Data Storytelling

Wednesday, March 20, 2019  Creative Thinking

As data analytics become increasingly advanced, brands now have tons of great data at their disposal. The creative ones are using it for data storytelling.

Employee Advocacy Guide: 4 Mistakes to Avoid When Starting a Program

Tuesday, November 12, 2019   Social Media

Looking to expand your brand’s social reach by tapping employee’s networks? This employee advocacy guide shares four mistakes you can’t afford to make.

The Best Black Friday Strategies: What Today’s Fastest-Growing Brands Are Doing to Boost ROI

Thursday, November 7, 2019   Marketing Transformation

For fast-growing retail businesses, the best Black Friday strategies are the ones focused on driving a specific customer action.

6 Major Trends for B2B Technology Marketers in 2019 According to the Content Marketing Institute

Friday, March 8, 2019  Content Strategy

Is your B2B brand ready for digital transformation? We break down the best practices and trends for B2B technology marketers in 2019, according to the CMI.

3 Giving Tuesday Strategies to Inspire Long-Term Engagement

Tuesday, November 5, 2019

Content Strategy

2020 Marketing Trends Call for Science-Minded CMOs, but Don’t Discount Creatives

Thursday, October 31, 2019

Marketing

Optimizing for Return on Ad Spend Using LinkedIn Metrics

Tuesday, October 29, 2019

Social Media

What Is a Ghost Ad? How to Use These Tests to Prove Social Advertising Effectiveness

Thursday, October 24, 2019

Marketing Transformation

3 Marketing Technology Trends That Will Shape 2020 and Beyond

Tuesday, October 22, 2019

Marketing Transformation

3 Nightmare-Inducing CMO Challenges and How to Vanquish Them

Thursday, October 17, 2019

Marketing

6 Digital Marketing Roles Your Team Needs for Scalable Success in 2020

Thursday, October 10, 2019

Content Strategy

LinkedIn Ad Targeting Tactics: How to Reach the Right Professionals

Wednesday, October 9, 2019

Social Media

The Best Social Media Publishing Tools Around for Capturing ROI and Streamlining Scheduling

Thursday, October 3, 2019

Marketing Transformation
 

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