Boy plays with Jenga blocks.

Does the PESO Model Still Work? How Social Media Algorithm Changes Are Affecting Distribution and Planning

Marketing Content Strategy

The PESO model once helped content marketers with distribution—but that was before social media algorithms went crazy. Is there still a place for PESO?

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Understanding the New LinkedIn Algorithm Changes
Marketing Social Media

Demystifying the New LinkedIn Algorithm Changes: What Marketers Need to Know

The latest LinkedIn algorithm updates favor organic, relatable content over influencer posts, giving brands a key opportunity to reach a larger audience.

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Man listening to a podcast with his smartphone while he stares off into the distance.
Creativity Marketing Transformation

The Social Podcast Success Metrics That Prove ROI, and How to Measure Them

Without advanced analytics tools, defining podcast success metrics gets tricky. Tracking social action is one way marketers can prove a podcast’s value.

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A woman gazes at marketing messaging displayed on her laptop computer.

How to Make the Most of Distribution Channels in Marketing: A Closer Look at Ad Efficiency

Marketing ROI

What are the best distribution channels in marketing to drive a healthy ROI? Here’s what impacts ad returns most, and how to choose the winning channels.

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Two women work on SEO and PR outreach efforts while sitting on a couch.
Marketing Content Strategy

How to Combine PR Outreach and SEO Efforts for the Good of Your Brand

While there’s no secret formula for unifying SEO and PR outreach, industry leaders believe the best way to start is by just getting them in the same room.

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A woman interacts with a LinkedIn ad campaign on her tablet.
Marketing Social Media

Campaign Best Practices to Position Your LinkedIn Ads for Success

LinkedIn has evolved into a booming content hub with more than 645 million users. Use these campaign best practices to ensure your LinkedIn ads stand out.

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A woman listens to a podcast wearing big headphones while laying on a fluorescent pink floor.

How to Be a Good Podcast Host: Tips and Tricks From Industry Veterans

Marketing Content Strategy

Veterans in the industry discuss how to be a good podcast host, sharing what you should and should never do.

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Marketers shoot a video using a phase block planning strategy.
Creativity Creative Thinking

How to Use Phased Block Planning: The Video Marketer’s Secret Weapon

Phased block planning is one strategy top brands are using to create video content marketing arcs that shape the customer experience and drive conversions.

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Voice search marketing being used through a home assistant device.
Creativity Marketing Transformation

How Brands Are Using Voice Search Marketing to Engage With Audiences

Voice search marketing is surging, offering brands new, creative opportunities for engaging with audiences.

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