ADP’s Jill Taksey on Co-Owning Audience-Centric Messaging with Sales

Friday, May 14, 2021   Content Strategy

Jill Taksey attributes ADP’s successful market differentiation to co-ownership of the sales funnel and an audience-first approach to thought leadership.

How CPG Marketing and Content Strategy Drive Lasting Product Demand

Wednesday, May 12, 2021   Content Strategy

Creating lasting product demand is one of the core challenges of CPG marketing. Here is a closer look at what’s working now.