Two people meet at a coffee shop to discuss original research for marketing.

6 Tips for Creating Original Research for Marketing That’ll Boost Your Brand

Marketing Content Strategy

Creating original research is a win-win for marketers and consumers, as this insight can improve products, services, and beyond. Here’s how to get started.

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Boys in Spiderman and Captain America costumes.
Creativity Creative Thinking

When Marketing to Children, Being Ethical and Empowering Is How You Win Loyalty

When marketing to children, brands that emphasize the value of people, not products, stand to earn the loyalty of parents and kids alike. Here’s how.

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A wooden donation box on a sandy hill.
Marketing ROI

Content Marketing for a Cause: How Nonprofits Improve Donor Retention

Look to these nonprofit content marketing examples for ideas on how to improve your donor retention strategy as well as activate new supporters.

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Jean Ellen Cowgill, general manager of TicToc by Bloomberg, poses for a portrait.

News Source for the New Guard: TicToc Leader Jean Ellen Cowgill on Creating Content Millennials Want

Storytelling Innovator Series

Jean Ellen Cowgill, general manager of 24-hour news source TicToc, shares her insight on how to produce the kind of content millennials crave and expect.

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Young woman smiles while wearing a necklace shaped like the continent of Africa.
Creativity Creative Thinking

What Cause Marketers Can Learn from One Campaign’s Mission

Instead of pandering for donations, consider tweaking your usual cause marketing strategy with inspiration from the ONE Campaign’s mission, global efforts.

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Man standing on beach looking at sunset.
Marketing Content Strategy

Building Character: How to Design Buyer Personas That Align With the Customer Journey

In developing robust personas, marketers learn the true needs and behaviors of their customers. Here’s how personas and customer journey mapping pays off.

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Image of college students throwing graduation caps in the air.

The Future of Higher Education Marketing: 3 Major Trends Seen at Salesforce’s 2019 Summit

Marketing Content Strategy

Based on insights from Salesforce Higher Ed Summit 2019, these are the three major trends that are shaping the future of higher education marketing.

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Orchestra musicians
Marketing Content Strategy

Marketing and Brand Orchestration: How to Create Harmony through Strategic Optimization

Marketing and brand orchestration requires a healthy dose of experimentation and sticking to your roots. Here’s how to create perfect harmony.

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<em>Ann Handley, chief content officer at MarketingProfs, will be the closing keynote speaker at Forward 2019. </em>
Storytelling Innovator Series

Obsess to Perfect: Forward 2019 Keynote Speaker Ann Handley on the Value in Focusing on Less

Ann Handley, closing keynote speaker at Forward 2019, believes marketers hugely benefit when they kill their darlings and obsess on doing one thing well.

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