How to Deliver Marketing Innovation When You’re Not Calling the Shots

9 Minute Read
Creativity Marketing Transformation

A strong content strategy and insightful data lets you deliver marketing innovation and make meaningful changes even when you’re not the one in charge.

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8 Minute Read
Storytelling Content Creation

Alt Tags and Accessibility: How Marketers Can Better Show Audiences the Full Picture

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Alt tags ensure all your digital content is visible and valuable to real people and SEO. Here’s how to use alternative text in your digital content.

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6 Minute Read
Marketing Video Marketing

So, You Want to Launch a Video Content Strategy?

6 Minute Read

If your brand’s considering adding video content to your marketing strategy, here’s what you first need to know about video creation and distribution.

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woman watering plants

Do Well and Do Good: Why Brands Need Both Purposeful and Functional Content

8 Minute Read
Creativity Marketing Transformation

With brand activism more popular than ever, how do you create a socially conscious content strategy that still speaks to your primary brand function?

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Marketing ROI

A Comprehensive Guide to Connecting Content Marketing KPIs to Business Goals

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Knowing the right content marketing KPIs to track can be difficult. Here’s how to understand what all that data really means for your brand’s vision.

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IoT digital marketing offers marketers golden opportunities to create personalized experiences.
5 Minute Read
Creativity Marketing Transformation

Getting Personalization Right in the Age of IoT Digital Marketing

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With the IoT making personalized marketing easier than ever, here’s how to create experiences audiences will want to welcome into their homes.

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Group of women taking selfie with smartphone

Visual Search Marketing Is Here: How Can Brands Execute a Picture-Perfect Strategy?

5 Minute Read
Marketing Marketing Technology

Ready for your close-up? Learn how smartphone cameras and visual search marketing can help brands drive two-way engagement between consumers and products.

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Holiday marketing year round
5 Minute Read
Marketing Content Strategy

5 Holiday Marketing Trends That Will Define Your Year-Round Strategy

5 Minute Read

Making holiday sales means planning ahead. See how brands use holiday marketing trends to build a better strategy that spans the calendar year.

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4 Minute Read
Creativity Creative Thinking

Together for the Holidays: 5 Holiday Marketing Campaigns Creating Connections

4 Minute Read

These heartwarming holiday marketing campaigns are connecting with audiences by encouraging us to set aside our differences and connect with each other.

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