The last three weeks of GDPR have illuminated points of friction that force us to think about the value of shared data and data-driven experiences.
Consumer behavior is always shifting. Explore the consumer insights into how one brand has figured out why people are willing to pay for more for less.
Learning how to run a usability test can be the first step for a marketing team looking for how to customize and measure individual user experience.
I learned many useful lessons on successful marketing from my dad that I now use in my career. So did these 7 Skyword employees.
Showtime’s mysterious marketing campaign for the Twin Peaks revival kept fans guessing. How can other industries develop a suspenseful marketing strategy?
The Catholic Church is embracing the benefits of a digital pulpit through a social media strategy that’s sparking global conversations.
Enterprise marketers are tasked with creating exceptional customer experiences at scale, and content marketing software needs to step up to support them.
Marketing success is a long climb to the top, and adding big rock content can help elevate your content strategy above the competition.
There’s no such thing as a creative genius, according to TrackMaven founder Allen Gannett, who explores the science of creativity in his new book.
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