A woman reads a book at the beach at sunset

Storytelling in Marketing: The Essential Elements of Style for Content Marketing Leaders

8 Minute Read
Marketing Content Strategy

Storytelling in marketing is a hard skill to grasp, but it is essential that marketing leaders know how to talk about it effectively with their team.

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4 Minute Read
Creativity Creative Thinking

The Psychology of Innovation Reveals We Can All Be Inspired Geniuses With a Little Practice

4 Minute Read

A new study argues that innovativeness—rather than being a single, fixed trait—encompasses a set of skills that can be cultivated.

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Man at laptop
5 Minute Read
Marketing Marketing Technology

The Rise of Malicious Ads: How They Hurt Brands and What Marketers Can Do

5 Minute Read

Malicious ads are costing the ad industry billions. Here’s what marketers need to know.

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Mobile bookstore

Why Content Curation Is Lazy at Best and Unethical at Worst

8 Minute Read
Creativity Creative Thinking

Content curation is a popular marketing strategy, but what’s the impact on your brand’s relationship with your audience?

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Woman wearing VR head set
5 Minute Read
Creativity Marketing Transformation

How Tech Brands Are Changing Product Marketing with Content and Experiences

5 Minute Read

Tech brands are changing the way they approach product marketing. Here’s a closer look at how content marketing and experiences are shaping launches.

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A woman in brightly colored hiking gear snaps a photo of snowy mountains
13 Minute Read
Marketing Content Strategy

Storytelling Is a Mindset: Tricia Travaline and Clare McDermott on the Latest Content Marketing Research

13 Minute Read

Skyword CMO Tricia Travaline joins Clare McDermott of Mantis Research and Chief Content Officer magazine to discuss content marketing today.

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Man and smartphone

Conditioned Social Media Engagement: Breaking Users Out of the Infinite Scroll

6 Minute Read
Marketing Social Media

Is the endless scroll of social media turning us into frantic lab rats? Here’s how to cut through the noise and improve your social media engagement.

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Photo of woman shopping
6 Minute Read
Creativity Marketing Transformation

The QVC Story: From TV to Multiplatform Brand

6 Minute Read

The QVC story is not just about shopping—their retail brand strategy is entertainment.

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Ballet dancers
10 Minute Read
Storytelling Communications

The Emotional and Visual Power of Dance in Brand Storytelling

10 Minute Read

These three very different brands have used dance as an innovative brand storytelling technique to engage audiences across channels.

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