Content Standard

How to Thrive in the Content Shock Era: Your Brand’s Future Depends on It

Tuesday, January 3, 2023 Content Strategy

Michael Schaefer first coined the concept of Content Shock in January 2014. In a blog post, he predicted that well before 2020, the sheer quantity of content being produced by businesses would vastly outpace people’s ability to consume it.Â He argued that this supply/demand imbalance would create an unimaginably challenging marketing environment. One in which audiences

Can AI Help Marketers Meet Rising Content Demand?

Friday, November 18, 2022 Content Creation

Subscribe to our monthly newsletter, Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Wheeler.Recently, I spoke with a CMO whose brand had invested hundreds of thousands of dollars in an experience optimization platform that his team is struggling to use.Â Why? Because, at the end

Digital Marketing: Here’s What Getting It Right Looks Like

Friday, September 9, 2022 Featured

Subscribe to our monthly newsletter, Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Wheeler.It used to be that supply chain dominance equaled market dominance. That changed when an explosion of D2C upstarts like Dollar Shave Club, Drizly, Warby Parker, and Stitch Fix proved that

How to (Finally) Simplify Your B2B Marketing Technology Stack

Monday, October 17, 2022 Uncategorized

B2B marketing technology has grown increasingly complex at a rapid rate. Here’s how to simplify your reporting stack to tell the most important stories.