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3 Nightmare-Inducing CMO Challenges and How to Vanquish Them

Marketing ROI

Spooky season is upon us: Don’t let these common CMO challenges scare you into submission.

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Creativity Marketing Transformation

The Best Social Media Publishing Tools Around for Capturing ROI and Streamlining Scheduling

Using the best social media publishing tools around, you can capture ROI, streamline scheduling, and make an impression in this highly saturated arena.

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Smartphone open to a marketing podcast on a table next to a hot latte.
Creativity Creative Thinking

5 of the Best Marketing Podcasts in 2019, and How They Stay So Good

How do the best marketing podcasts in 2019 stay so engaging? Five leading podcasters share sources of inspiration and tips for producing winning content.

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A man in a digital marketing role seen through a glass window on a laptop.

6 Digital Marketing Roles Your Team Needs for Scalable Success in 2020

Marketing Content Strategy

You may have a group for every content specialty, or a few heroes wearing many capes. Either way, these digital marketing roles must be covered in 2020.

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Creativity Marketing Transformation

The Voice Search Revolution Is Here: Here’s How You Need to Adapt Your Content

As voice search gains momentum, content marketers need to think like a consumer and embrace SEO keyword strategy best practices to reach target audiences.

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Creativity Marketing Transformation

How Brands Are Using Social Media for Inspired Back-to-School Marketing Campaigns

Need a fresh strategy to reach audiences with your back-to-school marketing? Here are some effective takes on social media marketing from top brands.

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Marketing professionals take advantage of LinkedIn targeting tactics while sitting in a cafe.

LinkedIn Ad Targeting Tactics: How to Reach the Right Professionals

Marketing Social Media

Through retargeting, one of the most powerful LinkedIn ad targeting tactics, marketers can home in on professional audiences and better drive conversions.

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White arrows on a wooden board indicate the success potential of LinkedIn ad budgeting.
Marketing ROI

LinkedIn Ad Budget Tips: How B2B Marketers Can Monitor and Maximize Spend

These LinkedIn ad budget tips can help B2B marketers start their campaigns off right. But making informed adjustments along the way is key to success.

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Marketing Content Strategy

Does the PESO Model Still Work? How Social Media Algorithm Changes Are Affecting Distribution and Planning

The PESO model once helped content marketers with distribution—but that was before social media algorithms went crazy. Is there still a place for PESO?

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