Report 2022 Research: What Buyers Want From Brand Experiences
2022 Research: What Buyers Want From Brand Experiences This 2022 research combines data collected from over 1,000 consumers and over 300 business buyers who revealed how brands experiences do and don’t meet their needs, and what types of information they prioritize during the research and purchase process. In this report, we’ve distilled those findings for B2C and B2B brands, respectively. Download this report
Report 2021 Research: Scaling Your Brand Marketing with Freelance Creators
2021 Research: Scaling Your Brand Marketing with Freelance Creators Freelance creators are becoming an essential part of the marketing workforce and a secret weapon for brand marketers aiming to achieve lofty business goals with limited resources. In fact, 73% of brands who leverage freelance creators today say they’ll rely more on them over the next one to two years. But are brands prepared to
Report The Content Marketer’s Field Guide to Content Types
The Content Marketer’s Field Guide to Content Types Content types are a critical factor in your marketing, both when it comes to business results and brand reputation. How you create and combine them fuels your brand’s identity, defines your customer experience, and ultimately determines how your brand is perceived. However, business silos and product-first thinking can easily cloud brand decision-making when it comes
Video How to Use Content Audits as an SEO Secret Weapon
How to Use Content Audits as an SEO Secret Weapon Now more than ever, brands are challenged to improve the efficiency of their content marketing efforts. Content audits help to make sure that all your content remains relevant, accurate, and delivers results—long after its first published. Plus, they offer invaluable insights for making all your ongoing content more effective. Watch this video if you’re wondering
Report 2020 Content Marketing Trends Report
2020 Content Marketing Trends Report Skyword is proud to share the results of our 2020 Content Marketing Trends Report! This report covers the types of content being created, how that content is being used, produced, and measured, and how it’s being optimized and distributed. We’ve also zoomed in on the secrets to success among top performing organizations. In this report,
Report Content Marketing Excellence: How to Jumpstart, Evaluate, and Accelerate Your Program
Content Marketing Excellence: How to Jumpstart, Evaluate, and Accelerate Your Program Right now about 80 percent of marketers rate their content marketing as at least moderately successful, but only five percent of them call their efforts extreme successes. How do those five percenters achieve top results? They’re audience-driven, data-empowered, committed to quality, and disciplined when it comes to execution. In this guide, we walk you through
Video The Skyword Perspective On-Demand: Secrets to Raising Your Data IQ
The Skyword Perspective On-Demand: Secrets to Raising Your Data IQ Are you still making important marketing decisions on gut instinct? While your instincts may be top-notch, making critical decisions based on a feeling is likely to yield unreliable results. In order to unlock your marketing potential, your organization needs to begin incorporating purposefully sourced, meticulously measured data into the content creation process. Watch this edition
Report The Data Triad Checklist
The Data Triad Checklist How can you ensure that you’re maximizing the potential of your data? It starts with a strong data utilization framework. If you’re struggling with how to implement the data that you have thoughtfully gathered and analyzed, our Data Triad can help. The Data Triad focuses on using your data holistically, allowing you to unleash your
Report The 2 Types of Content You Need to Sustain Your Search Traffic
The 2 Types of Content You Need to Sustain Your Search Traffic When it comes to creating content and driving search traffic, there’s always been a tug-of-war between temporal and evergreen content. Both of these types of content deliver relevant information to your target audience, but how do they compare? And which should you lean on for your content strategy? We analyzed the search performance of over
Report COVID-19 Search Traffic Impacts & Benchmarks
COVID-19 Search Traffic Impacts & Benchmarks In the face of unprecedented disruptions to business as usual, 63 percent of marketers report immediately increasing their focus on SEO. But exactly how has COVID-19 impacted brand search traffic so far, and what benchmarks should you be using to plan ahead? To find out, we analyzed organic search traffic trends across 39 B2B and
Report The Ultimate Guide to Voice Search for Brands
The Ultimate Guide to Voice Search for Brands By now it’s clear that voice search is a fast-growing medium that brands can use to reach customers where they are—whether that’s in the living room, car, or kitchen. Even if you’re not in a position to fully invest in a voice search strategy, it’s imperative to understand this technology and start working toward voice
Report Secrets to Raising Your Data IQ Report
Secrets to Raising Your Data IQ Report How can you use data to drive better content marketing results? It starts with a strong data framework. Turning data into actionable insights doesn’t have to be a struggle. Our Secrets to Raising Your Data IQ report includes frameworks designed to help you advance from gut-driven to data-empowered marketing with ease. In it, we specify
Video Understanding Your Audience in the Age of Coronavirus
Understanding Your Audience in the Age of Coronavirus Now more than ever, high-quality, trusted content matters. That’s why we’ve analyzed the landscape of coronavirus content and communications to help brands understand, respond to, and emerge from our public health crisis. If you’re struggling to identify the areas where your brand has a right to speak and create content, download this free webinar on
Report The State of SEO 2020
The State of SEO 2020 If you want your brand to be visible in search, it pays to stay on top of Google’s latest moves. But it can be difficult to keep SEO strategies up to date with the search engine constantly evolving. Our annual State of SEO report provides answers to the questions that keep search-minded content marketers up
Toolkit The Ultimate 2020 Holiday Calendar for Marketers
The Ultimate 2020 Holiday Calendar for Marketers Holidays and national days are constantly trending on social channels and can be a great way to activate your content strategy in new ways. Wouldn’t it be great if you could keep track of them all in one place? Well, we’ve created the Ultimate Holiday Calendar to do just that. It’s a comprehensive holiday guide
Report The Compounding Value of Publishing
The Compounding Value of Publishing If you’re like most marketers, you’re investing in content to drive organic traffic results. But what long-term value can you expect from your investment? We analyzed 98,427 pieces of content across 15 B2C and 15 B2B brand blogs to find out how organic content performs over three years of publishing. This report identifies key search
Report Trends Shaping the Future of Content Marketing
Trends Shaping the Future of Content Marketing By the end of this paragraph, almost 40 percent of you will have bounced. Six out of ten of you will share this eBook without reading it. We are reaching content overload. With all this “samey” content, perhaps we should be asking not what the future of content marketing will be but rather if content
Video TrackMaven by Skyword Webinar: Demystifying Instagram Success
TrackMaven by Skyword Webinar: Demystifying Instagram Success What’s the average follower growth you should be aiming for? What kinds of stories receive the highest engagement? What’s an acceptable story exit rate? Want to know the secret to their success? In this webinar, we’ll also preview how you can monitor audience growth, post and story engagement, and story exit rate without screenshotting posts
Toolkit How and Why of Content ROI
How and Why of Content ROI Businesses have recognized that content not only maintains a consumer base, but it can play a part in a brand’s growth. This awareness is critical, but so far the results have underwhelmed companies. Only 18 percent of marketers have been “very successful” in meeting the goals of their content campaigns. A larger segment, 27 percent,
Toolkit The Ins and Outs of Influencer Marketing
The Ins and Outs of Influencer Marketing Earning someone’s trust isn’t always easy. We come to the table with prior experiences that often dictate how willing or unwilling we are to open up and let a person into the inner circle. This same hesitation applies to the products we buy and the services we use. Download now to learn about running an
Toolkit How to Structure and Manage a Content Marketing Team
How to Structure and Manage a Content Marketing Team Download to learn how leading enterprise brands are building internal content marketing teams and outsourcing a percentage of content creation to subject matter experts and influencers. You need an editorial process and task force to not only build a culture of content internally, but to also streamline the entire process for success. This eBook will
Toolkit How to Develop a Content Promotion Strategy
How to Develop a Content Promotion Strategy As a marketer looking from the outside in on the media industry, circulation and content pick-up looks simple. You write something good, you publish it, people read it, and you get a ton of subscriptions. Then, BOOM there’s your ROI. Of course, that’s not really how it works. Download our eBook on content promotion to
Toolkit Why Episodic Content is a Must-Have
Why Episodic Content is a Must-Have Even in today’s age of binge watching, the best stories come in sections, effectively using suspense and anticipation to evoke a variety of emotions from an audience. This eBook will look at how stories that leverage suspense and anticipation are instantly more memorable and examine why empathy is the strongest emotion you can draw out
Video Data as Content: How to Use Original Research as an Engaging (Not Boring!) New Form of Storytelling
Data as Content: How to Use Original Research as an Engaging (Not Boring!) New Form of Storytelling Think research is just for consulting firms publishing about wonky topics like supply chain optimization and global insurance trends? Think again! We’re going to reimagine what’s possible for marketers interested in publishing original research. Clare McDermott, Co-Founder and Chief Research Officer of Mantis Research will cover research basics such as the four primary types of
Video How to Win Over Today’s Shoppers During the “Retail Apocalypse”
How to Win Over Today’s Shoppers During the “Retail Apocalypse” Are we facing the Great Retail Apocalypse? Recent headlines touting store closures and the “Amazon effect” lead us to believe the answer is yes. But retail isn’t dying. Retail is changing. And in this transition period, the brands that take advantage of change are the ones that are thriving while others flail. Watch this session
Video Keeping Up with the Algorithms: SEO Best Practices from Skyword
Keeping Up with the Algorithms: SEO Best Practices from Skyword Between the moment “Googling” became a verb in the early 2000s to our present reality of search results we can carry in our pockets or ask for aloud, the world of SEO has expanded and evolved so rapidly that many brands have struggled to keep up. Join Kyle Harper, Marketing Analyst, Harvard University, Matias Wigozki,
Video Connecting with Content: Building Brand and Demand Through Content Strategy
Connecting with Content: Building Brand and Demand Through Content Strategy Watch this webinar with Christine Polewarczyk, Service Director of Content Strategy and Operations, SiriusDecisions, and Ray Gilmartin, Senior Director of Product Marketing, Skyword, explain more about building a successful content strategy. In this video, we’ll review how to: Develop, organize, and document a content marketing strategy Infuse brand purpose into your strategy to deliver on
Report Content Strategy Playbook: Building Content Experiences That Deliver Customer Value and Drive Business Success
Content Strategy Playbook: Building Content Experiences That Deliver Customer Value and Drive Business Success Content Strategy Playbook: Building Content Experiences That Deliver Customer Value and Drive Business Success. Download now!
Platform Feature Introducing Skyword360
Introducing Skyword360 Skyword, the leading content marketing software and services company, announced Skyword360, the next generation of its content marketing platform. The newly redesigned platform now includes end-to-end capabilities to manage and execute content strategies and operations across the the entire enterprise. Now with enterprise-wide visibility and planning functionality, Skyword360 enables marketing leaders and teams to coordinate
Platform Feature How Skyword360 Creates Customer Experiences That Drive Results
How Skyword360 Creates Customer Experiences That Drive Results Offering a 360-degree views of the entire enterprise, Skyword360 is the only content marketing platform that combines enterprise-wide visibility and planning with original content creation, distribution, and optimization. Now, you can fuel marketing across channels, divisions, regions, and countries with a consistent, relevant brand story. With TrackMaven’s industry benchmarking and insights into the content planning
Report Inside the Content Marketing Continuum Research Report
Inside the Content Marketing Continuum Research Report We surveyed nearly one thousand marketers at all levels of the Content Marketing Continuum™ and crystallized the essential ingredients of masterful content marketing. Download now to receive this original research report by Skyword and dive into interviews, checklists, and mini-guides designed to improve your storytelling.
Report Mini-Guide: Content Marketing Reporting and KPIs
Mini-Guide: Content Marketing Reporting and KPIs One of the most important parts of any new program, content marketing or otherwise, is deciding how to track and measure your efforts. This list of KPIs is not exhaustive, nor is it a suggestion that you track every single one of these metrics; instead, it’s meant to be a jumping-off point to develop a
Report Checklist: What to Include in Your Editorial Guidelines
Checklist: What to Include in Your Editorial Guidelines As brands increasingly embrace content marketing, brand standards are still necessary, but they’re insufficient. Brands are taking their cue from publishers and creating editorial guidelines that complement their brand standards in order to produce high quality, on-brand content at scale. Download the checklist for “What to Include in Your Editorial Guidelines”.
Report Top Hacks to Becoming a World-Class Brand Storyteller
Top Hacks to Becoming a World-Class Brand Storyteller Today’s marketers and content creators are sharing stories to try and meet the deep human need and make an emotional impact with their audiences, which in turn forges the powerful bonds of trust that lead to enduring customer loyalty. In doing so, they learn the twin rewards that storytelling offers: first to its audience and
Report The Content Strategist’s Road Map
The Content Strategist’s Road Map As you increase the scale of your content marketing efforts, are you able to maintain the top content quality and the creative edge required to create hyper-relevant content that connects with your target audience? Download this eBook to learn the three key elements that make up a successful content marketing pipeline, and turn the creative
Video Inside Oracle’s Newsroom: Building Trust Through Content With Integrity
Inside Oracle’s Newsroom: Building Trust Through Content With Integrity Researchers at Edelman and Forrester tell us that consumer trust has nose-dived in recent years. While some brands see this trend as an incredible obstacle, others see it as an immense opportunity to build real connections with their audiences and earn their trust. Skyword is proud to present our series “Bridging the Trust Gap,” where
Video Inside the Content Marketing Continuum
Inside the Content Marketing Continuum Clare McDermott, Chief Research Officer, Mantis Research, and Tricia Travaline, Chief Marketing Officer, Skyword, will walk you through the most interesting findings of this year-long survey of 1,000 global content marketers. Learn: Benchmarks for the practice of content marketing today The defining characteristics of the most successful content marketers Areas of focus for advancing your
Report Elevate Your Content Marketing by Moving Up the Content Marketing Continuum
Elevate Your Content Marketing by Moving Up the Content Marketing Continuum At Skyword, we knew what it took to transform marketing in order to support brand publishing, so we decided to outline the steps for other brands to get there through the Content Marketing Continuum. No matter the industry, brands can and should be working to shift their marketing to reach people when and where they
Report Brand Transformation Research – How Enterprise Marketers Are Transforming Their Organizations for Sustained Storytelling
Brand Transformation Research – How Enterprise Marketers Are Transforming Their Organizations for Sustained Storytelling We asked, “Are Enterprise Marketers Transforming Their Organizations for Sustained Storytelling?” Skyword explored the transformation process to better understand how marketing organizations were changing their ways, or if they were continuing to invest in traditional marketing approaches and skill sets. On behalf of Skyword, Researchscape International (an independent research firm) surveyed 190 U.S. marketers at
Toolkit A Marketer’s Guide to Using UTMs for Attribution
A Marketer’s Guide to Using UTMs for Attribution When you have the right resources to accurately measure and report on your marketing campaigns, your team will unlock valuable insights into what content resonates with your audience and be more certain that they’re allocating their resources and budgets to the most relevant pathways. Marketing insights platforms like TrackMaven use unique UTMs to enable you