Resources

The Latest and Greatest Marketing Resources

Explore the latest insight-backed content marketing reports and resources, brought to you by Skyword.

2025 Research: The Future of Content Creation with GenAI

2022 Research: What Buyers Want From Brand Experiences

2021 Research: Scaling Your Brand Marketing with Freelance Creators

The Content Marketer’s Field Guide to Content Types

How to Use Content Audits as an SEO Secret Weapon

2020 Content Marketing Trends Report

Content Marketing Excellence: How to Jumpstart, Evaluate, and Accelerate Your Program

The Skyword Perspective On-Demand: Secrets to Raising Your Data IQ

The Data Triad Checklist

The 2 Types of Content You Need to Sustain Your Search Traffic

COVID-19 Search Traffic Impacts & Benchmarks

The Ultimate Guide to Voice Search for Brands

Secrets to Raising Your Data IQ Report

The State of SEO 2020

The Ultimate 2020 Holiday Calendar for Marketers

The Compounding Value of Publishing

Trends Shaping the Future of Content Marketing

TrackMaven by Skyword Webinar: Demystifying Instagram Success

How and Why of Content ROI

The Ins and Outs of Influencer Marketing

How to Structure and Manage a Content Marketing Team

How to Develop a Content Promotion Strategy

Why Episodic Content is a Must-Have

Data as Content: How to Use Original Research as an Engaging (Not Boring!) New Form of Storytelling

How to Win Over Today’s Shoppers During the “Retail Apocalypse”

Keeping Up with the Algorithms: SEO Best Practices from Skyword

Connecting with Content: Building Brand and Demand Through Content Strategy

Introducing Skyword360

How Skyword360 Creates Customer Experiences That Drive Results

Inside the Content Marketing Continuum Research Report

Mini-Guide: Content Marketing Reporting and KPIs

Checklist: What to Include in Your Editorial Guidelines

Top Hacks to Becoming a World-Class Brand Storyteller

The Content Strategist’s Road Map

Inside Oracle’s Newsroom: Building Trust Through Content With Integrity

Inside the Content Marketing Continuum

Elevate Your Content Marketing by Moving Up the Content Marketing Continuum

Brand Transformation Research – How Enterprise Marketers Are Transforming Their Organizations for Sustained Storytelling

A Marketer’s Guide to Using UTMs for Attribution

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