Report The Compounding Value of Publishing
The Compounding Value of Publishing If you’re like most marketers, you’re investing in content to drive organic traffic results. But what long-term value can you expect from your investment? We analyzed 98,427 pieces of content across 15 B2C and 15 B2B brand blogs to find out how organic content performs over three years of publishing. This report identifies key search
Report Trends Shaping the Future of Content Marketing
Trends Shaping the Future of Content Marketing By the end of this paragraph, almost 40 percent of you will have bounced. Six out of ten of you will share this eBook without reading it. We are reaching content overload. With all this “samey” content, perhaps we should be asking not what the future of content marketing will be but rather if content
Video TrackMaven by Skyword Webinar: Demystifying Instagram Success
TrackMaven by Skyword Webinar: Demystifying Instagram Success What’s the average follower growth you should be aiming for? What kinds of stories receive the highest engagement? What’s an acceptable story exit rate? Want to know the secret to their success? In this webinar, we’ll also preview how you can monitor audience growth, post and story engagement, and story exit rate without screenshotting posts
Toolkit Top Content Marketing Trends to Explore
Top Content Marketing Trends to Explore The world is changing and consumers are more empowered than ever. How can you keep with the changing digital trends and compete for dwindling consumer attention? Skyword partnered with some amazing people to present to you the trends to watch and plan for this year. Download to see the top 6 trends in content marketing.
Toolkit How and Why of Content ROI
How and Why of Content ROI Businesses have recognized that content not only maintains a consumer base, but it can play a part in a brand’s growth. This awareness is critical, but so far the results have underwhelmed companies. Only 18 percent of marketers have been “very successful” in meeting the goals of their content campaigns. A larger segment, 27 percent,
Toolkit The Ins and Outs of Influencer Marketing
The Ins and Outs of Influencer Marketing Earning someone’s trust isn’t always easy. We come to the table with prior experiences that often dictate how willing or unwilling we are to open up and let a person into the inner circle. This same hesitation applies to the products we buy and the services we use. Download now to learn about running an
Toolkit How to Structure and Manage a Content Marketing Team
How to Structure and Manage a Content Marketing Team Download to learn how leading enterprise brands are building internal content marketing teams and outsourcing a percentage of content creation to subject matter experts and influencers. You need an editorial process and task force to not only build a culture of content internally, but to also streamline the entire process for success. This eBook will
Toolkit How to Develop a Content Promotion Strategy
How to Develop a Content Promotion Strategy As a marketer looking from the outside in on the media industry, circulation and content pick-up looks simple. You write something good, you publish it, people read it, and you get a ton of subscriptions. Then, BOOM there’s your ROI. Of course, that’s not really how it works. Download our eBook on content promotion to
Toolkit Why Episodic Content is a Must-Have
Why Episodic Content is a Must-Have Even in today’s age of binge watching, the best stories come in sections, effectively using suspense and anticipation to evoke a variety of emotions from an audience. This eBook will look at how stories that leverage suspense and anticipation are instantly more memorable and examine why empathy is the strongest emotion you can draw out
Video Data as Content: How to Use Original Research as an Engaging (Not Boring!) New Form of Storytelling
Data as Content: How to Use Original Research as an Engaging (Not Boring!) New Form of Storytelling Think research is just for consulting firms publishing about wonky topics like supply chain optimization and global insurance trends? Think again! We’re going to reimagine what’s possible for marketers interested in publishing original research. Clare McDermott, Co-Founder and Chief Research Officer of Mantis Research will cover research basics such as the four primary types of
Video How to Win Over Today’s Shoppers During the “Retail Apocalypse”
How to Win Over Today’s Shoppers During the “Retail Apocalypse” Are we facing the Great Retail Apocalypse? Recent headlines touting store closures and the “Amazon effect” lead us to believe the answer is yes. But retail isn’t dying. Retail is changing. And in this transition period, the brands that take advantage of change are the ones that are thriving while others flail. Watch this session
Video Keeping Up with the Algorithms: SEO Best Practices from Skyword
Keeping Up with the Algorithms: SEO Best Practices from Skyword Between the moment “Googling” became a verb in the early 2000s to our present reality of search results we can carry in our pockets or ask for aloud, the world of SEO has expanded and evolved so rapidly that many brands have struggled to keep up. Join Kyle Harper, Marketing Analyst, Harvard University, Matias Wigozki,
Video Connecting with Content: Building Brand and Demand Through Content Strategy
Connecting with Content: Building Brand and Demand Through Content Strategy Watch this webinar with Christine Polewarczyk, Service Director of Content Strategy and Operations, SiriusDecisions, and Ray Gilmartin, Senior Director of Product Marketing, Skyword, explain more about building a successful content strategy. In this video, we’ll review how to: Develop, organize, and document a content marketing strategy Infuse brand purpose into your strategy to deliver on
Report Content Strategy Playbook: Building Content Experiences That Deliver Customer Value and Drive Business Success
Content Strategy Playbook: Building Content Experiences That Deliver Customer Value and Drive Business Success Content Strategy Playbook: Building Content Experiences That Deliver Customer Value and Drive Business Success. Download now!
Report SiriusDecisions Technology Perspective on Content Marketing Platforms
SiriusDecisions Technology Perspective on Content Marketing Platforms Fill out the form to receive your free copy of SiriusDecisions Perspective on Content Marketing Technology! This tech perspective is valuable for any team evaluating content marketing software. You’ll get a detailed understanding of the overall benefits of content marketing technology as well as a list and description of the most common benefits and extended
Platform Feature Skyword Video: Entering a Creative Brief in the Skyword Platform
Skyword Video: Entering a Creative Brief in the Skyword Platform What does your audience need from you? How can video offer that to them? Emotional links between your brand and your audience may not be evident right away, but the success of your video content marketing program depends on them. Before we dive into pre-production on your first video, our services team takes you through
Platform Feature Skyword Update: New Navigation
Skyword Update: New Navigation Presenting the latest updates and features added to the Skyword Platform, this Navigation Training video highlights everything you need to know. This contains a review of the new navigation bar, icons, and streamlined access provided by the latest Skyword update.
Platform Feature Skyword Text Editor
Skyword Text Editor Skyword’s new Text Editor exists to allow all users the fastest way of inputting information. With the latest updates, the tool has been updated with new visuals and functionality.
Platform Feature Skyword Image Commenting
Skyword Image Commenting Skyword’s new Image Commenting feature allows for users to add, view, and delete comments on specific parts of an image.
Platform Feature Skyword Digital Asset Manager: Search Files
Skyword Digital Asset Manager: Search Files No more scouring file systems for that elusive photo or eBook you know you saw once. From your Skyword DAM library, you can search for approved content and assets by category, tag, project, event, file type, status, byline, publish date, and more. You can also do keyword searches of various fields, including title, source, description,
Video Skyword Content Marketing Software: Streamline Your Editorial Process
Skyword Content Marketing Software: Streamline Your Editorial Process The Skyword Platform helps you systematize and streamline the editorial process and makes sure your Sao Paulo audience is as engaged with your central brand narrative just as much as the readers in Frankfurt or Chicago. When every process is repeatable and every document is contained in one place, you’d be amazed how much easier
Video Michelle’s Wedding. A Skyword Story
Michelle’s Wedding. A Skyword Story Storytelling isn’t data-dumping. Tell your story.
Platform Feature Introducing Skyword360
Introducing Skyword360 Skyword, the leading content marketing software and services company, announced Skyword360, the next generation of its content marketing platform. The newly redesigned platform now includes end-to-end capabilities to manage and execute content strategies and operations across the the entire enterprise. Now with enterprise-wide visibility and planning functionality, Skyword360 enables marketing leaders and teams to coordinate
Video Skyword Video: Time Stamped Commenting
Skyword Video: Time Stamped Commenting One video does not make a content marketing program. For your brand story to have a prevailing effect on the market, you must produce video consistently and at scale, and that requires a combination of savvy project managers and powerful technology. The Skyword Platform offers a single, unified space where your team can communicate and
Video Skyword Video: Find a Videographer
Skyword Video: Find a Videographer Video is complicated. One two- to three-minute video requires many different skills and people who can work together efficiently and effectively. Unless you’re in the business of making movies, how do you put those teams together? With Skyword, you can push your creative brief live to video professionals in our global network and request bids
Video Skyword Global: Tell Your Brand’s Story Across the Globe
Skyword Global: Tell Your Brand’s Story Across the Globe If you don’t begin by unifying content marketing strategy, teams, and processes within your company, you face a tough task ahead. If you do start here, you can build an infrastructure that allows local content creators to collaborate with global leadership and tell stories that truly resonate with a new culture. The Skyword Global team
Video Skyword Global: Managing Content Quality Across the Globe
Skyword Global: Managing Content Quality Across the Globe How do you help your French-speaking CMO communicate effectively with content managers in Brazil? The Skyword Platform can help you manage content quality across the globe. Manage work in multiple time-zones through a seamless process that keeps you on deadline around the world. Help your contributors submit top-quality work, with spelling and grammar proofs in
Platform Feature Skyword Global: Connect with Creatives from Across the Globe
Skyword Global: Connect with Creatives from Across the Globe Authentic content that moves audiences on an emotional level requires knowledge of the intricacies of culture, local networks, and the market itself. Skyword’s pool of top creatives around the world can help you make headway quickly, avoid common mis-takes, and tap into spheres of influence you may otherwise miss. The Skyword Platform makes it easy
Platform Feature Skyword Digital Asset Manager: Collect & Catalog Files
Skyword Digital Asset Manager: Collect & Catalog Files Skyword offers a powerful, scalable infrastructure for placing all your assets at the fingertips of everyone involved in the content creation process-while also protecting sensitive data from unauthorized eyes. Upload images, infographics, articles, and videos-in bulk or one at a time. Edit, approve, or reject assets according to current brand standards to keep everything up-to-date.
Platform Feature Skyword Digital Asset Manager
Skyword Digital Asset Manager The best marketers are as much librarian as storyteller, gathering and organizing articles, photos, video footage, eBooks, and infographics so they’re up-to-date and ready for discovery. But proper care can sometimes take a back seat to the needs of the moment. To keep up, you need a digital asset management system as beautifully conceived as
Platform Feature How Skyword360 Creates Customer Experiences That Drive Results
How Skyword360 Creates Customer Experiences That Drive Results Offering a 360-degree views of the entire enterprise, Skyword360 is the only content marketing platform that combines enterprise-wide visibility and planning with original content creation, distribution, and optimization. Now, you can fuel marketing across channels, divisions, regions, and countries with a consistent, relevant brand story. With TrackMaven’s industry benchmarking and insights into the content planning
Report Inside the Content Marketing Continuum Research Report
Inside the Content Marketing Continuum Research Report We surveyed nearly one thousand marketers at all levels of the Content Marketing Continuum™ and crystallized the essential ingredients of masterful content marketing. Download now to receive this original research report by Skyword and dive into interviews, checklists, and mini-guides designed to improve your storytelling.
Platform Feature Skyword Performance Snapshot Overview
Skyword Performance Snapshot Overview Skyword Performance Snapshot (SPS) is an at-a-glance report that amplifies the impact of your content marketing results to key stakeholders. This monthly snapshot can be shared with decision-makers automatically from the Skyword Platform to keep the impact of your program on the business top-of-mind.
Report Mini-Guide: Content Marketing Reporting and KPIs
Mini-Guide: Content Marketing Reporting and KPIs One of the most important parts of any new program, content marketing or otherwise, is deciding how to track and measure your efforts. This list of KPIs is not exhaustive, nor is it a suggestion that you track every single one of these metrics; instead, it’s meant to be a jumping-off point to develop a
Report Checklist: What to Include in Your Editorial Guidelines
Checklist: What to Include in Your Editorial Guidelines As brands increasingly embrace content marketing, brand standards are still necessary, but they’re insufficient. Brands are taking their cue from publishers and creating editorial guidelines that complement their brand standards in order to produce high quality, on-brand content at scale. Download the checklist for “What to Include in Your Editorial Guidelines”.
Report Why Brand Storytelling Is the New Marketing: An Interview with Robert McKee
Why Brand Storytelling Is the New Marketing: An Interview with Robert McKee Who is Robert McKee? According to many, he’s the world’s foremost educator on story form and brand storytelling. In this Interview eBook, McKee speaks about the shift marketers are beginning to take from investing in traditional advertising to telling stories people want to hear, as well as learning story craft.
Report Top Hacks to Becoming a World-Class Brand Storyteller
Top Hacks to Becoming a World-Class Brand Storyteller Today’s marketers and content creators are sharing stories to try and meet the deep human need and make an emotional impact with their audiences, which in turn forges the powerful bonds of trust that lead to enduring customer loyalty. In doing so, they learn the twin rewards that storytelling offers: first to its audience and
Report The Content Strategist’s Road Map
The Content Strategist’s Road Map As you increase the scale of your content marketing efforts, are you able to maintain the top content quality and the creative edge required to create hyper-relevant content that connects with your target audience? Download this eBook to learn the three key elements that make up a successful content marketing pipeline, and turn the creative
Video Inside Oracle’s Newsroom: Building Trust Through Content With Integrity
Inside Oracle’s Newsroom: Building Trust Through Content With Integrity Researchers at Edelman and Forrester tell us that consumer trust has nose-dived in recent years. While some brands see this trend as an incredible obstacle, others see it as an immense opportunity to build real connections with their audiences and earn their trust. Skyword is proud to present our series “Bridging the Trust Gap,” where
Video Skyword Ideation Management
Skyword Ideation Management Skyword understands how an idea evolves from brainstorm to assignment. From one central location within the Skyword Platform, ideation management delivers an organized process without the hassle of extra logins or spreadsheets. With a more efficient review process, a smoother workflow, and a space for real-time discussions, your fledgling concepts can grow,morph, and become robust
Platform Feature Skyword Ideation Management
Skyword Ideation Management Instead of juggling emails, spreadsheets, feedback, and approvals, streamline the process of generating, developing, and sharing new story ideas with Skyword Ideation Management. Ideation management is technology-enabled collaboration that harnesses the collective brain power at your disposal. Now you can avoid creative ruts and create more ideas faster.
Platform Feature Skyword Google Analytics Integration
Skyword Google Analytics Integration You’re responsible for transforming your organization to support original, sustainable storytelling, but still struggling to assemble the right data to effectively communicate your progress. You need easy access to analytics that measure the value of your stories and help inform the future of your strategy.
Platform Feature Skyword Enterprise Planner
Skyword Enterprise Planner Eliminate the silos within your organization, manage the content chaos, and encourage team collaboration with the Skyword Enterprise Planner.
Platform Feature Skyword Digital Asset Management
Skyword Digital Asset Management As an enterprise brand marketer, you’ve worked hard to construct your content marketing program. You’re publishing at a pace that has astonished your organization, but that scale has created new headaches. You don’t have time to scour scores of stock photos, videos, eBooks, and infographics across file hosting sites, not to mention the increasing difficulty
Toolkit Skyword Marketo Integration Overview
Skyword Marketo Integration Overview Skyword + Marketing Automation offers a deeper level of visibility into audience engagement so you can truly understand what triggers conversions. Download to learn more!
Video Inside the Content Marketing Continuum
Inside the Content Marketing Continuum Clare McDermott, Chief Research Officer, Mantis Research, and Tricia Travaline, Chief Marketing Officer, Skyword, will walk you through the most interesting findings of this year-long survey of 1,000 global content marketers. Learn: Benchmarks for the practice of content marketing today The defining characteristics of the most successful content marketers Areas of focus for advancing your
Report Elevate Your Content Marketing by Moving Up the Content Marketing Continuum
Elevate Your Content Marketing by Moving Up the Content Marketing Continuum At Skyword, we knew what it took to transform marketing in order to support brand publishing, so we decided to outline the steps for other brands to get there through the Content Marketing Continuum. No matter the industry, brands can and should be working to shift their marketing to reach people when and where they
Report Brand Transformation Research – How Enterprise Marketers Are Transforming Their Organizations for Sustained Storytelling
Brand Transformation Research – How Enterprise Marketers Are Transforming Their Organizations for Sustained Storytelling We asked, “Are Enterprise Marketers Transforming Their Organizations for Sustained Storytelling?” Skyword explored the transformation process to better understand how marketing organizations were changing their ways, or if they were continuing to invest in traditional marketing approaches and skill sets. On behalf of Skyword, Researchscape International (an independent research firm) surveyed 190 U.S. marketers at
Toolkit A Marketer’s Guide to Using UTMs for Attribution
A Marketer’s Guide to Using UTMs for Attribution When you have the right resources to accurately measure and report on your marketing campaigns, your team will unlock valuable insights into what content resonates with your audience and be more certain that they’re allocating their resources and budgets to the most relevant pathways. Marketing insights platforms like TrackMaven use unique UTMs to enable you