Content Strategy & Planning

Make Your Audience and Your CFO Smile

Skyword makes it easy to design a content strategy that builds trust and drives outcomes.

Stop Wasting Spend

Win Before You Begin

We deliver the insight you need to understand your audience, outsmart the competition, and elevate your performance.

Stop Throwing Spaghetti

Incorporate search and social intelligence into the planning process, so you know what will resonate before creation begins.

Exit the Echo Chamber

Our competitive intelligence tools put your content strategy in context, giving you the edge you need to seize opportunities before your competitors do.

Break Through Barriers

No bandwidth? No problem! Our team of experts will collaborate with you to design a content strategy with purpose and process.

Execute Your Vision

Keep Your Teams Strategy-Aligned

Our content marketing platform makes sure every piece of content gets created with your audience and strategy in mind. Here's how.

Collaborate in one place.

Manage content production across teams, regions, divisions, and countries. Our content marketing platform guides the creation process to ensure on-time, on-brand content. That means no more go-live surprises. Just more content everyone can celebrate.

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Build a content strategy

Track deadlines and resolve bottlenecks with filters by content type, status, and more.

Map the buyer’s journey.

Customers sit at the root of your content strategy. Our content marketing platform delivers the templates and tools you need to document the personas and buying stages in your customer journey.

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360_Personas

Document your strategy in Skyword360 with customizable personas and buying stages.

Keep the trains running on time.

Content marketing project management is a threat to your vision. Our suite of technology protects your teams from common pitfalls and expedites the process from strategy to execution.

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Skyword Content Publishing Workflow

Configure workflows for your unique business needs for content type or format.

 

Featured Case Study

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Market Like You Mean It

The Brand You Want at the Scale You Need

Learn how we can help you reach your audience with content that leaves an impact.