John Montesi's Articles

How Video View Counts Will Impact Your Instagram Marketing

Tuesday, March 1, 2016   Creativity

Is the recent Instagram marketing update to include video view counts helpful for the enterprise marketer? We explore how this might impact your strategy.

How Brands Can Use Satire to Appeal to Emotion

Tuesday, September 22, 2015   Creative Thinking

Satire has long been an effective way to appeal to emotion, but not all brands are equally positioned to use complex forms of humor in their marketing.