Rachel Haberman

Rachel Haberman

Rachel Haberman is a consummate word nerd with a lifelong fascination with all things language. She holds a BA in Cognitive and Linguistic Sciences from Wellesley College. Before joining Skyword, Rachel managed content marketing for an international development and strategy consulting firm. She lives in Cambridge, Massachusetts with her husband and two cats named after physicists.

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Marketing Marketing Technology

The Seven Needs of a Content-Centric Marketing Organization, Part Six: Personalize

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A personalized experience is fast becoming a customer expectation. But what does a personalized experience look like in the context of content marketing?

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Marketing Marketing Technology

The Seven Needs of a Content-Centric Marketing Organization, Part Five: Activate

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When distribution is an afterthought, how can content marketers hope to realize value from their work?

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