Patricia Travaline

Patricia Travaline

Tricia Travaline is Chief Marketing Officer at Skyword. She loves reading, golf, Boston sports teams, and spending time with family and friends. Follow @travwin on Twitter, and Circle Patricia Travaline on Google+

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6 Minute Read
Marketing Content Strategy

What Is the Role of Brand Storytelling in Your Marketing Strategy?

6 Minute Read

In order for an organization to be great storytellers, you have to establish a framework that applies story to your entire branding and marketing strategy.

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content strategy
4 Minute Read
Marketing Content Strategy

If You Don’t Know Me by Now: Why Personalization Must be Part of Your Content Strategy

4 Minute Read

You’ve spent years developing personas. Now, you have to build a content strategy to meet the needs of each one. Is it possible? Yes—through personalizatio

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