Tricia Travaline is Chief Marketing Officer at Skyword. She loves reading, golf, Boston sports teams, and spending time with family and friends. Follow @travwin on Twitter, and Circle Patricia Travaline on Google+
In order for an organization to be great storytellers, you have to establish a framework that applies story to your entire branding and marketing strategy.
You’ve spent years developing personas. Now, you have to build a content strategy to meet the needs of each one. Is it possible? Yes—through personalizatio
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