Jacob Roundy's Articles

8 Ways Brand Leaders Evaluate and Measure Content ROI

Thursday, October 7, 2021   ROI

At Content Marketing World 2021, proving content ROI was a central theme. Here are eight ways brands leaders are measuring it today.

Key Takeaways from Content Marketing World 2021

Monday, October 4, 2021   Content Strategy

Curious about how the state of content marketing has evolved over the past year? These key takeaways from CMWorld 2021 will paint you a picture.

Skyword’s Andrew Wheeler Shares the Secrets to Scaling Your Marketing Operations in 2021 and Beyond

Friday, October 1, 2021   Content Strategy

Here are three ways marketing operations need to transform to deliver quality content creation at scale.