Jacob Roundy's Articles

6 Ways to Build Brand Authority with Content Marketing

Thursday, November 4, 2021   Content Strategy

Follow these best practices and tips and tricks to build brand authority through content marketing.

8 Ways Brand Leaders Evaluate and Measure Content ROI

Thursday, October 7, 2021   ROI

At Content Marketing World 2021, proving content ROI was a central theme. Here are eight ways brands leaders are measuring it today.

Key Takeaways from Content Marketing World 2021

Monday, October 4, 2021   Content Strategy

Curious about how the state of content marketing has evolved over the past year? These key takeaways from CMWorld 2021 will paint you a picture.