Nicole D'Angelo's Articles

How to Use Story Structure with Informative Content Marketing Pieces

Friday, September 21, 2018   Content Creation

Not every content marketing asset can tell a literal story—but every piece can use story structure to engage your audience.

Closing the Age Gap: Why Marketers Shouldn’t Just Rely on Generational Segmentation

Tuesday, July 31, 2018   Content Strategy

Generations are a convenient way to segment the market and refine your target personas. There’s just one problem—they’re totally made up.

4 Podcast Marketing Success Stories to Inspire Your Branded Podcast

Friday, June 8, 2018   Creative Thinking

Interested in podcast marketing, but don’t know how to go about it? Here’s a look at how four popular branded podcasts found success.