WordPress.com started with the question, “What would you do if you could do anything?” and then looked to their WordPress.com users for the answer. They found that thousands of their users had a unique idea that evolved into a business, organization, or community with the power of WordPress.com tools. To highlight the real accomplishments of these users and inspire others to turn their passion into profit or engage with their community, Skyword produced two videos to feature the founders of the Safe Tennessee Project and the Educators’ Cooperative. We heard their stories leading up to their decision to build their own website and how they continue to use WordPress.com’s tools. The brand saw positive performance and engagement on both YouTube and Instagram.