People go to YouTube to figure out how to do something, like jumpstarting a car, drying a phone after getting it wet…or building and improving your website. WordPress.com wanted to be ready on YouTube with a series of 1-minute “how to” videos to answer the top searches for website-related questions. To accomplish this, Skyword collaborated with copywriters and animators to produce a 30-episode series to summarize complex topics in a concise and compelling way. The top video is How to Pick the Right Website Host with over 50,000 organic views. The series performed so well that Skyword is also translating the top performing videos into four different languages, so those searching YouTube in Brazil or France can get the same answers.