Skyword Selected as a 2016 Hot Vendor in Content Marketing and Customer Engagement by Aragon Research

BOSTON, MA – December 1, 2016 –Skyword Inc., the leading content marketing technology and services company, announced today that it has been named a 2016 Hot Vendor in Content Marketing and Customer Engagement by Aragon Research. Each year, Aragon Research selects Hot Vendors across multiple markets that are doing something truly new or different. They may have new technology that expands capabilities, a new strategy that opens up markets, or just a new way of doing business that makes them worth evaluating.

“The race to win and keep customers is getting harder. Business Leaders are under severe pressure to develop and share compelling content and improve and speed up overall engagement. The 2016 Hot Vendors in Content Marketing Platforms and Customer Engagement are addressing those needs and more,” said Jim Lundy, CEO and lead analyst at Aragon Research.

“We’re thrilled that we were named a 2016 Hot Vendor by Aragon Research and with Jim’s report highlighting the criticality of content marketing technology to building an audience and customer engagement,” said Tom Gerace, CEO and founder of Skyword. “Marketers are struggling to reach and engage consumers with ineffective interruptive advertising and marketing techniques, and they are wasting valuable resources in their attempts to do so.

“By embracing a sustained approach to original content creation and storytelling, marketers can stop interrupting what people love and, instead, become what they love.”

Today’s top companies, such as ADP, Anthem, AutoTrader, IBM, Overstock, and more use Skyword’s technology, freelance community, and services to build an engine for sustained creation and distribution of original content to reach, engage, convert, and support a loyal audience. And when the time is right, they turn to Skyword for the framework and know-how to storify their content.

About Skyword

Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their audiences. The Skyword Platform makes it easy to produce, optimize, and promote content at any scale to create meaningful, lasting relationships. Skyword also provides access to a community of thousands of freelance writers and videographers, an editorial team and program managers who help move clients’ content marketing programs to new levels of creative excellence. Skyword is a privately held company headquartered in Boston, MA. The company’s technology center is located in Pittsburgh. Investors include Cox Media Group, Allen & Company, Progress Ventures, and American Public Media Group.

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Note: Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them “AS IS,” without warranty of any kind.