Skyword and TrackMaven Join Forces to Form #1 Content Marketing Platform

Where Brands Connect with Customers

Breaking through to customers hasn’t gotten easier. Every day, the bar gets raised a little higher. To achieve ongoing content marketing results, you must tell strikingly original stories that turn your brand into an action verb and create lasting connections.

Skyword offers a complete solution: Enterprise-class content marketing software. Industry-leading services. A global community of storytellers. You know storytelling is the future. With Skyword, you’ll get there faster.

Advancing Our Vision for the Future of Marketing

Skyword and TrackMaven Join Forces

  • Introducing Skyword360

    A Content-Centric Marketing Platform for the Customer-Centric Enterprise

  • Great brands connect their teams with Skyword360

    IBM publishes customer-first content every day from hundreds of internal subject matter experts—all on Skyword360.

  • Great brands get results with Skyword

    Anthem’s The Benefits Guide website saw 103% growth in page views after optimizing their content strategy with Skyword.

  • Great brands extend their voice with Skyword

    With Skyword, Tom’s of Maine executes an always-on content strategy that is a dynamic extension of its brand and values.

  • Award-winning technology
    The Skyword360 Content Marketing Platform has received 17 industry awards.
  • Extraordinary service
    We’re known for our service ethic and our ability to craft and execute the right content strategy for each client.
  • Thousands of storytellers
    Our global creative marketplace includes writers, videographers, photographers, and designers.

Our approach works

  • 1
    million

    published stories

  • 2
    billion

    earned visits

  • 250k
    hours

    saved
    through increased efficiencies

  • 14
    languages

    supported by Skyword360

  • 27
    countries

    where Skyword
    clients publish content

  • $30
    million

    paid to Skyword’s freelance community

Technology that connects all the layers of your story

Effective content strategies involve more than just customers. To tell a consistent, effective brand story, you have to connect it just as powerfully to employees, partners, contractors, and every layer of your extended organization.

Skyword360 is an engine for the sustained, seamless creation, management, and distribution of all of that original content. Brands who use our content marketing software draw loyal audiences day after day and keep the business integrated as it grows.

Skyword360 allows us to produce more content and easily see what type of content is working and what is not. Using Skyword360 allows us to focus on the creative aspect of content because it makes the nuts and bolts of the job easier to manage.
Brian Moody, Executive Editor, AutoTrader

People are our secret sauce

Our editorial and services teams pull it all together for your marketing organization and go above and beyond to make sure you’re telling brand stories that connect in profound and lasting ways. To build a loyal customer base, you have to enlist people who are as excited about your story as you are.

Skyword has headquarters in Boston and a technology center in Pittsburgh. We are a team of hundreds of expert content marketing professionals.
Searching for freelance writers, freelance videographers, freelance photographers, freelance designers, and influencers in Skyword360.

Master storytellers, at your service

You know what you want to say. But putting together the expertise, the skill, and the social influence to say it in a way that commands the attention of your audience is another thing altogether.

That’s where Skyword’s global community of creatives comes in. Our talent pool includes writers, videographers, photographers, and designers with experience and influence in a broad range of subjects, languages, and markets. We find them, recruit them, manage them, and pay them through Skyword360. All you have to do is communicate your message, be amazed at what they do with it, and then watch your audience sit up and listen.

  • SiriusDecisions Perspective on Content Marketing Technology

    Download Report
  • Enterprise Content Marketing & Storytelling Resources Center

    Take Me There
  • The 7 Needs of a Content-Centric Marketing Organization

    Read More