Where Brands Connect with Customers

Breaking through to customers hasn’t gotten easier. Every day, the bar gets raised a little higher. To achieve ongoing content marketing results, you must tell strikingly original stories that turn your brand into an action verb and create lasting connections.

Skyword offers a complete solution: Enterprise-class content marketing software. Industry-leading services. A global community of storytellers. You know storytelling is the future. With Skyword, you’ll get there faster.

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  • Great brands connect their teams with Skyword

    IBM publishes customer-first content every day from hundreds of internal subject matter experts—all on the Skyword Platform.

  • Great brands get results with Skyword

    Anthem’s The Benefits Guide website saw 103% growth in page views after optimizing their content strategy with Skyword.

  • Great brands extend their voice with Skyword

    With Skyword, Tom’s of Maine executes an always-on content strategy that is a dynamic extension of its brand and values.

See Skyword client stories
  • Award-winning technology
    The Skyword Content Marketing Platform has received 17 industry awards.
  • Extraordinary service
    We’re known for our service ethic and our ability to craft and execute the right content strategy for each client.
  • Thousands of storytellers
    Our global creative marketplace includes writers, videographers, photographers, and designers.

Our approach works

  • 1
    million

    published stories

  • 2
    billion

    earned visits

  • 250k
    hours

    saved
    through increased efficiencies

  • 14
    languages

    supported by the Skyword Platform

  • 27
    countries

    where Skyword
    clients publish content

  • $30
    million

    paid to Skyword’s freelance community

Technology that connects all the layers of your story

Effective content strategies involve more than just customers. To tell a consistent, effective brand story, you have to connect it just as powerfully to employees, partners, contractors, and every layer of your extended organization.

The Skyword Platform is an engine for the sustained, seamless creation, management, and distribution of all of that original content. Brands who use our content marketing software draw loyal audiences day after day and keep the business integrated as it grows.

Skyword allows us to produce more content and easily see what type of content is working and what is not. Using Skyword allows us to focus on the creative aspect of content because it makes the nuts and bolts of the job easier to manage.
Brian Moody, Executive Editor, AutoTrader
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People are our secret sauce

Our editorial and services teams pull it all together for your marketing organization and go above and beyond to make sure you’re telling brand stories that connect in profound and lasting ways. To build a loyal customer base, you have to enlist people who are as excited about your story as you are.

Master storytellers, at your service

You know what you want to say. But putting together the expertise, the skill, and the social influence to say it in a way that commands the attention of your audience is another thing altogether.

That’s where Skyword’s global community of creatives comes in. Our talent pool includes writers, videographers, photographers, and designers with experience and influence in a broad range of subjects, languages, and markets. We find them, recruit them, manage them, and pay them through the Skyword Platform. All you have to do is communicate your message, be amazed at what they do with it, and then watch your audience sit up and listen.

Read more client stories Get your questions answered

  • Inside The Content Marketing Continuum (2018 Brand Storytelling Trends Report)

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  • Enterprise Content Marketing & Storytelling Resources Center

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  • Register for Forward 2018 — The Premier Brand Storytelling Conference

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