A father holds his child while gazing at a beach.

Customer Lifetime Value Requires a Unique Mix of Content for Every Stage

6 Minute Read
Marketing Content Strategy

When it comes to content marketing for insurance and health care, customer lifetime value requires a truly lifelong strategy.

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The latest

7 Minute Read
Creativity Marketing Transformation

How Brands Are Improving Customer Experiences in the Travel and Hospitality Industry

7 Minute Read

Travel and hospitality brands are improving customer experiences by turning to CX marketing methods and emerging technology. Here’s why, and how it works.

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Passengers browse marketing content on their phones while on a train.
7 Minute Read
Marketing Content Strategy

Does Your Content Marketing Mix Address Your Business Challenges?

7 Minute Read

How can you make sure your content marketing mix reflects current audience trends while also addressing key business challenges? Here are a few pointers.

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women using computer in colored room

From Stats to Stories: The Evolution of Data Storytelling

8 Minute Read
Creativity Creative Thinking

As data analytics become increasingly advanced, brands now have tons of great data at their disposal. The creative ones are using it for data storytelling.

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A man films a concert with his smartphone.
9 Minute Read
Marketing Video Marketing

Livestreaming for Marketing: Is It the Right Tactic for Your Brand?

9 Minute Read

As Twitch continues to rise and Facebook Live continues to dominate, the time has come to ask: Should your brand jump into livestreaming for marketing?

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A person holding a phone with Instagram displayed over a laptop.
7 Minute Read
Marketing Social Media

Likes, Shares, and Software: 5 Social Media Strategy Tips for B2B Tech

7 Minute Read

Press “delete” on the notion that B2B technology marketers don’t need a social media strategy. Get started with one of your own with these key tips.

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A man holds his hand out at the sight of a sunset.

How Change Management Can Help Content Marketers Execute a New Vision

6 Minute Read
Creativity Marketing Transformation

Implementing a large-scale digital marketing transformation may be intimidating, but a change management approach can make your vision a reality.

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12 Minute Read
Storytelling Innovator Series

Why Ask Why: How Boston Private’s Marketing Strategy Builds Trust Across Generations

12 Minute Read

Allison Baird of Boston Private on how financial services can create a marketing strategy to reach new audiences and maintain trust with current customers.

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A woman shops with a cart in a grocery store.
7 Minute Read
Creativity Marketing Transformation

How Winning CPG Marketing Trends Are Drawing Inspiration from DTC Brands

7 Minute Read

Today’s leading CPG marketing trends are focused largely on gaining first-party information and borrowing strategies from DTC success stories.

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