Carlos García-Arista

Carlos García-Arista

Carlos García-Arista is a Barcelona- based journalist specializing in translation, language and marketing content. He has degrees in journalism and Spanish philology, and his work has appeared in blogs and media outlets both in Europe and the US. His publication credits include everything from copywriting to sports to inbound marketing pieces on how to translate bilingual newspapers. Carlos has worked in a few different fields, but the core task has always been the same: making complex ideas approachable.

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4 Minute Read
Creativity Marketing Transformation

How the Year of Polling Missteps Can Teach Us to Avoid Bias in Market Research

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Learn why polls are missing their mark in elections around the world and how you can avoid their mistakes in market research.

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Tarahumara Runner
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Creativity Marketing Transformation

How a Tarahumara Runner Can Help a Digital Publisher Go Viral

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The viral site Verne helped the Spanish newspaper El País adapt to the era of internet. Learn how digital publishing can benefit from viral strategies.

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