Carlos García-Arista's Articles

3 Global Marketing Experts Share Their Strategies for Expanding into Latin America

Thursday, December 29, 2016   Creativity

What should brands know about expanding into the Latin American content marketing sector? This is what three global marketing experts have to say.

6 Global Marketing Experts Share Their Strategies for Expanding into Europe

Thursday, September 22, 2016   Creativity

How can a brand expand into the European content marketing sector? Here’s what six global marketing experts have to say.

How Leadership Styles Are Quickly Converging in Global Business

Friday, June 17, 2016   Creativity

As cultural lines are blurring, leadership styles are converging. How can leaders keep up with the rapid pace of the globalization of business?