Shannon O'Neill's Articles

Entertaining and Informative: B2C Messaging for B2B Content Strategy

Friday, August 24, 2018   Communications

By shifting the expectations for B2B content strategy, these companies are tapping into emotions to entertain and inform their customers.

The Brands Marketing with Instagram Stories: Short-Term Message, Long-Term Impact

Thursday, April 19, 2018   For Google News

Instagram Stories may disappear in 24 hours, but these brands are using them to make a marketing impact that’s anything but temporary.

Tall Tales: 3 Online Men’s Retailers Using Lifestyle Content to Engage Customers

Wednesday, March 21, 2018   Creativity

Online men’s retailers like Mr Porter, Huckberry, and Best Made Co. use content marketing to sell their customers a lifestyle, not just products.