Avid Technology’s senior director of content marketing shares how they create customer stories that connect with the world’s most creative storytellers.
As your content marketing efforts grow, your content management infrastructure needs to include a sturdy, scalable digital asset manager.
Content marketing at scale brings with it a whole new set of pain points. What should content-focused leaders do to set their teams up for success?
Global marketing leaders from Revlon, FIBA Media, Atos, and TMF Group share the priorities that are driving their 2019 marketing planning.
Unsure how to improve your content strategy for 2019? Here are 4 major content marketing trends to consider exploring.
Augmented reality is the latest brand storytelling adventure. See how marketers are exploring AR to engage audiences and spark customer participation.
Compassionate, trustworthy healthcare content can empower patients grappling with a life-changing diagnosis. I should know—it happened to me.
All content contributes to customer experience. Make your support resources a key player in your customer retention strategy.
Instagram’s strong engagement and new features have marketers wondering if it will usurp Facebook as the dominant social media marketing channel.