strategies to involve stakeholders in your editorial review

Create Content That Actually Gets Published—Content Governance Strategies For More Efficient Internal Review

7 Minute Read
Marketing Content Strategy

Don’t get trapped in a lengthy internal review process. These structures will allow for valuable stakeholder input without slowing down your content team.

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The latest

labyrinth
5 Minute Read
Marketing Marketing Technology

How Google’s Cross Device Tracking Will Improve Marketer’s Understanding of User Behavior

5 Minute Read

Cross-device tracking offers new access to valuable audience reports that let marketers better understand each point in the buyer’s journey.

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a range of technology and devices
8 Minute Read
Marketing Marketing Technology

Too Many Marketing Tools? A Formula for Simplifying Your Martech Stack

8 Minute Read

Is your martech stack actually stifling efficiency? Take these steps to audit your current technology, and discover new tools to streamline your process.

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writing style guide

Why Every Content Marketer Needs to Read Steven Pinker’s (Anti) Style Guide

10 Minute Read
Creativity Creative Thinking

Steven Pinker offers advice for content marketers who want to become master communicators and craft meaningful messages for their brand.

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brand purpose
7 Minute Read
Creativity Marketing Transformation

How to Make Brand Purpose an Integral Part of Your Content Strategy

7 Minute Read

Effectively weaving brand purpose into your content marketing strategy requires a layered approach. Here’s how today’s top companies are approaching it.

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Here's a look at brand storytelling's evolutionary origins and what it means for marketers today.
5 Minute Read
Creativity Creative Thinking

Where Brand Storytelling Began: What Drives Our Deep Human Need to Tell Stories

5 Minute Read

Why is story at the root of all audience relationships? We look at brand storytelling’s evolutionary origins and what it means for marketers today.

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Create a Content Series to Propel Audience Anticipation: The Whys and Hows

Creating a Content Series to Propel Audience Anticipation

7 Minute Read
Storytelling Content Creation

Creating great content is just the first step. Earn returning users and keep your audience anticipation up by starting a content series.

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psychological ownership
7 Minute Read
Creativity Marketing Transformation

Psychological Ownership: The Key to Forming Multi-Layered Consumer Connections

7 Minute Read

Learn why psychological ownership is such an important part of marketing psychology and how it can help us better understand consumer behavior.

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competitor brands
6 Minute Read
Marketing Content Strategy

What Competitive Intelligence Can Teach You About Your Own Content Strategy

6 Minute Read

Instead of attacking the competition, here’s why you should treat competitor brands as a way to learn more about your own content creation.

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