A woman scrolls through content on her laptop while drinking tea

The Long and Short of It: What You Really Need to Know About Content Length

7 Minute Read
Marketing Content Strategy

How long should content be? The answer is another question: What are you trying to accomplish with it?

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Woman rock climbing outdoors at sunset
5 Minute Read
Marketing SEO

REI’s Expert Advice Is a Lesson in SEO Strategy and Brand Building

5 Minute Read

REI’s Expert Advice blog is a classic example of how how-to content drives search traffic while also building your brand’s reputation for expertise.

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A monkey on a beach in Thailand holding a soda can
6 Minute Read
Marketing Content Strategy

How Diet Coke Took Brand Strategy in Its Own Hands—and Turned Its Sales Around

6 Minute Read

Diet Coke took a lot of flak for their millennial-focused rebrand, but it led to a dramatic turnaround. What made their new brand strategy so successful?

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A young man seated on a rootop at night looks at a glowing smartphone

Could Blockchain Make Influencer Marketing More Transparent?

5 Minute Read
Marketing Marketing Technology

Influencer marketing is prone to fraud and its ROI is notoriously hard to assess. Some posit blockchain could fix it—but is it really a viable solution?

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Six friends walking side-by-side and laughing.
6 Minute Read
Marketing Social Media

If You’re Treating Influencer Marketing Like Advertising, You’re Doing It Wrong

6 Minute Read

Advertising through influencers is a short-sighted tactic—taking advantage of a present opportunity at the risk of sabotaging it in the future.

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Woman's hands, typing on a laptop
7 Minute Read
Storytelling Content Creation

Beyond the Creative Brief: What Freelance Creatives Really Want from You to Create Killer Content

7 Minute Read

You’ve already prepped a creative brief, and working with freelancers isn’t new to you, but how do you know if you’re delivering your side of the bargain?

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a man draws in a notebook decorated with a dinosaur sticker

Marketoonist’s Tom Fishburne on Serial Storytelling and the Privilege of Creating Content

8 Minute Read
Storytelling Innovator Series

Behind the biting parody of Tom Fishburne’s long-running “Marketoonist” series is a deep love for and excitement about marketing.

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A woman checks stock prices on her phone
5 Minute Read
Marketing Content Strategy

Financial Services Can Earn Trust by Modeling Content After Customer Narratives

5 Minute Read

Financial services marketing may have an opportunity to grow into more ethical marketing by focusing on audience narratives.

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8 Minute Read
Marketing ROI

Three Methods for Demonstrating Content Marketing ROI

8 Minute Read

Measuring the value of content marketing is a common challenge—but with a shift in mindset, it doesn’t have to be.

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