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How Social Shopping Experiences Elevate Product Marketing

5 Minute Read
Marketing Social Media

Social media marketing has moved from awareness to conversion as today’s product marketers create lifestyle content through social shopping experiences.

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The latest

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6 Minute Read
Creativity Creative Thinking

Can Your Content Team Maximize Its Productivity—But Still Prevent Creative Burnout?

6 Minute Read

Creativity and productivity need to coexist for successful content marketing. How can marketers create great content at scale and prevent employee burnout?

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Influencer Marketing Reform
5 Minute Read
Marketing Social Media

Why We Need Influencer Marketing Reform (and How You Can Help)

5 Minute Read

Brands are ushering in an era of influencer reform and setting standards for influencer marketing strategies that won’t jeopardize brand health.

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Building Consumer Trust through Content

How Content Helps Build Trust in Every Stage of the Customer Life Cycle

5 Minute Read
Marketing Content Strategy

Content touches every part of the customer experience. Learn how your content marketing can support consumer trust from awareness through retention.

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beauty industry
6 Minute Read
Creativity Creative Thinking

The Modern Face of Beauty Marketing Combines Consumer Desire for Science and Spirituality

6 Minute Read

See how beauty brands like Neutrogena meet consumer demands for education and emotional connection by using science and spirituality in their marketing.

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upcoming content marketing trends for 2019
5 Minute Read
Creativity Marketing Transformation

Puma and America’s Test Kitchen on 2019’s Content Marketing Trends to Watch

5 Minute Read

What’s on the horizon for content marketing in 2019? Read more about what marketing trends brands like America’s Test Kitchen and Puma have on their radar.

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real brand stories are imperfect

Stop Aiming for Perfection: Why Consumers Want You to Tell Real Brand Stories

6 Minute Read
Creativity Creative Thinking

Your customers don’t expect you to be perfect. A little modesty in your content marketing strategy resonates more strongly with today’s audiences.

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Man with binoculars
6 Minute Read
Marketing Content Strategy

Could Content Marketing Be Your First Line in Uncovering Strategic Insights?

6 Minute Read

Content teams need to have a finger on the pulse of the market. But could we be more deliberate about uncovering and sharing those industry insights?

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Avid Technology content production
10 Minute Read
Storytelling Innovator Series

A Culture of Content: Why Avid Is Passionate About Sharing Customer Stories

10 Minute Read

Avid Technology’s senior director of content marketing shares how they create customer stories that connect with the world’s most creative storytellers.

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