Social media marketing has moved from awareness to conversion as today’s product marketers create lifestyle content through social shopping experiences.
Creativity and productivity need to coexist for successful content marketing. How can marketers create great content at scale and prevent employee burnout?
Content marketing at scale brings with it a whole new set of pain points. What should content-focused leaders do to set their teams up for success?
Brands are ushering in an era of influencer reform and setting standards for influencer marketing strategies that won’t jeopardize brand health.
Content touches every part of the customer experience. Learn how your content marketing can support consumer trust from awareness through retention.
See how beauty brands like Neutrogena meet consumer demands for education and emotional connection by using science and spirituality in their marketing.
What’s on the horizon for content marketing in 2019? Read more about what marketing trends brands like America’s Test Kitchen and Puma have on their radar.
Your customers don’t expect you to be perfect. A little modesty in your content marketing strategy resonates more strongly with today’s audiences.
Content teams need to have a finger on the pulse of the market. But could we be more deliberate about uncovering and sharing those industry insights?
Avid Technology’s senior director of content marketing shares how they create customer stories that connect with the world’s most creative storytellers.