How long should content be? The answer is another question: What are you trying to accomplish with it?
REI’s Expert Advice blog is a classic example of how how-to content drives search traffic while also building your brand’s reputation for expertise.
Diet Coke took a lot of flak for their millennial-focused rebrand, but it led to a dramatic turnaround. What made their new brand strategy so successful?
Influencer marketing is prone to fraud and its ROI is notoriously hard to assess. Some posit blockchain could fix it—but is it really a viable solution?
Advertising through influencers is a short-sighted tactic—taking advantage of a present opportunity at the risk of sabotaging it in the future.
You’ve already prepped a creative brief, and working with freelancers isn’t new to you, but how do you know if you’re delivering your side of the bargain?
Behind the biting parody of Tom Fishburne’s long-running “Marketoonist” series is a deep love for and excitement about marketing.
Financial services marketing may have an opportunity to grow into more ethical marketing by focusing on audience narratives.
Measuring the value of content marketing is a common challenge—but with a shift in mindset, it doesn’t have to be.