WordPress.com empowers both bloggers and business owners to build their own website to turn their passion into a profit or engage with their community. They’re also committed to making sure their website tools and services are accessible to users all over the world. To reach new regions beyond the United States, Skyword produced a series of localized business owner stories in four different countries: Spain, India, France, and Germany. The script and filming were all authentic to each local language and captured the country’s atmosphere in a compelling and creative way. The team also produced high quality images and social videos to promote the series and extend its distribution. As a result, WordPress.com has seen increased traffic and click-throughs to their product page.