Jon Simmons' Articles

Why Brand Storytelling Is the New Marketing: An Interview with Robert McKee

Tuesday, September 6, 2016   For Google News

To many in the film industry and business arena, Robert McKee is the world’s foremost educator on story craft and brand storytelling.

What Does Original Content Actually Mean?

Thursday, March 3, 2016   Content Strategy

You’ve heard you need to produce original content. But what does that mean? Tone of voice expert Ann Handley offers her advice on how to be original.