Video Marketing

There’s nothing quite like a moving story. The Content Standard’s Video Marketing category provides you with the know-how you need to make smart decisions about expanding your content strategy to embrace corporate video marketing.

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6 Minute Read
Marketing Video Marketing

YouTube Versus Facebook: Understanding Different Video Distribution Strategies

6 Minute Read

YouTube and Facebook dominate video content distribution—but your approach to each platform should be very different.

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Why brands should optimize their video strategy for silent and soundless video content
7 Minute Read
Marketing Video Marketing

Marketing on Mute: The Case for Silent Video and Captioning in Video Content

7 Minute Read

Captivate audiences without saying a word by optimizing your brand’s video content to tell a silent story on mobile and social media.

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