Video Marketing

There’s nothing quite like a moving story. The Content Standard’s Video Marketing category provides you with the know-how you need to make smart decisions about expanding your content strategy to embrace corporate video marketing.

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Creating live video
3 Minute Read
Marketing Video Marketing

The False Truth of One Million Views: Why Volume Shouldn’t Define Video Strategy

3 Minute Read

If your video strategy is only measured by volume of views, you aren’t getting a true measure of your audience behavior.

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Vlogbrothers, John and Hank, on stage at VidCon
9 Minute Read
Marketing Video Marketing

What Hank and John Green’s YouTube Community Can Teach Us About Video Marketing

9 Minute Read

Marketers who want to create high-quality, consistent video content and connect with an audience should take tips from these two Youtuber siblings.

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