Video Marketing

There’s nothing quite like a moving story. The Content Standard’s Video Marketing category provides you with the know-how you need to make smart decisions about expanding your content strategy to embrace corporate video marketing.

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Man holding large video camera
7 Minute Read
Marketing Video Marketing

“Make Me a Viral Video!”—Tackling Video Content the Better Way

7 Minute Read

Video content is an investment, but it’s worth having budget to do it right as the engagement dividends pay—particularly when it comes to mobile views.

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Woman on smartphone
4 Minute Read
Marketing Video Marketing

Can Facebook’s Research on 2-Second Videos Be Trusted?

4 Minute Read

Facebook’s own research shows a sales lift from two-second videos, but their numbers don’t stand up to closer scrutiny.

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