Video Marketing

There’s nothing quite like a moving story. The Content Standard’s Video Marketing category provides you with the know-how you need to make smart decisions about expanding your content strategy to embrace corporate video marketing.

The latest

Man and video camera
6 Minute Read
Marketing Video Marketing

Stop Thinking of Video Content Like TV: Creating a Modern Video Experience

6 Minute Read

Today’s branded video content requires an increased focus on the delivery strategies and platforms for reaching an audience.

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Two hikers make their way down a grassy ridge
6 Minute Read
Marketing Video Marketing

The Documentarians: How Patagonia’s Video Content Is Redefining Brand Storytelling

6 Minute Read

The best video content isn’t made with large budgets and special effects— it’s made with heart and human stories.

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