Video Marketing

There’s nothing quite like a moving story. The Content Standard’s Video Marketing category provides you with the know-how you need to make smart decisions about expanding your content strategy to embrace corporate video marketing.

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Person filming video on phone
6 Minute Read
Marketing Video Marketing

So, You Want to Launch a Video Content Strategy?

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If your brand’s considering adding video content to your marketing strategy, here’s what you first need to know about video creation and distribution.

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mounted camera
6 Minute Read
Marketing Video Marketing

YouTube Versus Facebook: Understanding Different Video Distribution Strategies

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YouTube and Facebook dominate video content distribution—but your approach to each platform should be very different.

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