It’s no longer about campaign-driven marketing. Today’s leading brands have learned how to embed storytelling into their organizations, transforming the way they work internally and how they connect with their customers. The Content Standard’s Storytelling section teaches you how to become better storytellers, using the latest research and communication best practices. Register for the Content Standard Newsletter to have these stories sent to your inbox.
Jean Ellen Cowgill, general manager of 24-hour news source TicToc, shares her insight on how to produce the kind of content millennials crave and expect.
Content marketing at scale brings with it a whole new set of pain points. What should content-focused leaders do to set their teams up for success?
Ann Handley, closing keynote speaker at Forward 2019, believes marketers hugely benefit when they kill their darlings and obsess on doing one thing well.