It’s no longer about campaign-driven marketing. Today’s leading brands have learned how to embed storytelling into their organizations, transforming the way they work internally and how they connect with their customers. The Content Standard’s Storytelling section teaches you how to become better storytellers, using the latest research and communication best practices. Register for the Content Standard Newsletter to have these stories sent to your inbox.
Graphic novels and comics are growing and engaging formats that offer lessons to content marketers about the power of mixed media storytelling.
The UK’s National Health Service has a proud history of engaging the public through story-driven healthcare marketing campaigns.