Storytelling

It’s no longer about campaign-driven marketing. Today’s leading brands have learned how to embed storytelling into their organizations, transforming the way they work internally and how they connect with their customers. The Content Standard’s Storytelling section teaches you how to become better storytellers, using the latest research and communication best practices. Register for the Content Standard Newsletter to have these stories sent to your inbox.

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Superhero in the city
5 Minute Read
Storytelling Content Creation

What the Rising Popularity of Graphic Novels Can Tell Us About Mixed Media Content

5 Minute Read

Graphic novels and comics are growing and engaging formats that offer lessons to content marketers about the power of mixed media storytelling.

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Biology mannequin
9 Minute Read
Storytelling Communications

How 70 Years of Healthcare Storytelling Helped Britain Fall in Love with the NHS

9 Minute Read

The UK’s National Health Service has a proud history of engaging the public through story-driven healthcare marketing campaigns.

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