Storytelling

It’s no longer about campaign-driven marketing. Today’s leading brands have learned how to embed storytelling into their organizations, transforming the way they work internally and how they connect with their customers. The Content Standard’s Storytelling section teaches you how to become better storytellers, using the latest research and communication best practices. Register for the Content Standard Newsletter to have these stories sent to your inbox.

The latest

Ballet dancers
10 Minute Read
Storytelling Communications

The Emotional and Visual Power of Dance in Brand Storytelling

10 Minute Read

These three very different brands have used dance as an innovative brand storytelling technique to engage audiences across channels.

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mom and child looking lovingly at each other
7 Minute Read
Storytelling Communications

Does the Mommy Blogger Stereotype Hurt Freelance Writers?

7 Minute Read

“Aww, cute. You’re a mommy blogger.” It’s time we reject the dismissive stereotype and drop the parental designation from our job titles.

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