It’s no longer about campaign-driven marketing. Today’s leading brands have learned how to embed storytelling into their organizations, transforming the way they work internally and how they connect with their customers. The Content Standard’s Storytelling section teaches you how to become better storytellers, using the latest research and communication best practices. Register for the Content Standard Newsletter to have these stories sent to your inbox.

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Jean Ellen Cowgill, general manager of TicToc by Bloomberg, poses for a portrait.
Storytelling Innovator Series

News Source for the New Guard: TicToc Leader Jean Ellen Cowgill on Creating Content Millennials Want

Jean Ellen Cowgill, general manager of 24-hour news source TicToc, shares her insight on how to produce the kind of content millennials crave and expect.

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<em>Ann Handley, chief content officer at MarketingProfs, will be the closing keynote speaker at Forward 2019. </em>
Storytelling Innovator Series

Obsess to Perfect: Forward 2019 Keynote Speaker Ann Handley on the Value in Focusing on Less

Ann Handley, closing keynote speaker at Forward 2019, believes marketers hugely benefit when they kill their darlings and obsess on doing one thing well.

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