Storytelling

It’s no longer about campaign-driven marketing. Today’s leading brands have learned how to embed storytelling into their organizations, transforming the way they work internally and how they connect with their customers. The Content Standard’s Storytelling section teaches you how to become better storytellers, using the latest research and communication best practices. Register for the Content Standard Newsletter to have these stories sent to your inbox.

The latest

Andi Perelman, director of new media for the Pittsburgh Penguins poses on the ice.
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Storytelling Innovator Series

The Fan Advantage: Winning Tips from the Pittsburgh Penguins’ Social Media Strategy

12 Minute Read

Andi Perelman, the mastermind behind the Pittsburgh Penguins social media strategy, shares her secrets for creating the hottest NHL presence around.

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12 Minute Read
Storytelling Innovator Series

Why Ask Why: How Boston Private’s Marketing Strategy Builds Trust Across Generations

12 Minute Read

Allison Baird of Boston Private on how financial services can create a marketing strategy to reach new audiences and maintain trust with current customers.

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