Kyle Harper's Articles

How an IoT Marketing Strategy Focused on Interactivity, Utility Can Connect with Consumers

Monday, June 10, 2019   Marketing Technology

Is IoT changing digital marketing? Yes. As these devices become mainstays in homes, there’s big potential to reach consumers via an IoT marketing strategy.

The Future of Higher Education Marketing: 3 Major Trends Seen at Salesforce’s 2019 Summit

Monday, May 20, 2019   Content Strategy

Based on insights from Salesforce Higher Ed Summit 2019, these are the three major trends that are shaping the future of higher education marketing.

How Video Marketing for Healthcare Can Help Bridge Trust and Break Through the Noise

Monday, April 22, 2019   For Google News

Video marketing for healthcare may be essential for building relationships and standing out. Here’s how to utilize this medium for the biggest impact.