Kyle Harper's Articles

How to (Finally) Simplify Your B2B Marketing Technology Stack

Monday, October 17, 2022   Uncategorized

B2B marketing technology has grown increasingly complex at a rapid rate. Here’s how to simplify your reporting stack to tell the most important stories.

How an IoT Marketing Strategy Focused on Interactivity, Utility Can Connect with Consumers

Monday, June 10, 2019   Marketing Technology

Is IoT changing digital marketing? Yes. As these devices become mainstays in homes, there’s big potential to reach consumers via an IoT marketing strategy.

The Future of Higher Education Marketing: 3 Major Trends Seen at Salesforce’s 2019 Summit

Monday, May 20, 2019   Content Strategy

Based on insights from Salesforce Higher Ed Summit 2019, these are the three major trends that are shaping the future of higher education marketing.