April Fencil

April Fencil

April Fencil is the Senior HR Specialist in the Pittsburgh office. By day, she’s an HR mastermind. At night, she can be found with her husband Andrew lifting heavy things at her local CrossFit gym, cuddling her adorable pitties, and enjoying her favorite craft beer.

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6 Minute Read
Marketing Content Strategy

Why Negative Marketing Doesn’t Win Positive Attention

6 Minute Read

Instead of pointing out the negatives of the competition, your marketing should add positive value to the conversation.

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