Jason Sawtelle

Jason Sawtelle

Jason Sawtelle is the Director of Retail Partnerships at Skyword. With a long-time focus on direct marketing, Jason partners with online retailers to create and optimize content that helps grow traffic, loyalty and sales. Outside of online world, Jason enjoys being in the woods, playing music, being with family or ideally all of the above.

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The latest

Retail content marketing is essential to set you apart.
Marketing Content Strategy

How REI Got Me to Spend More on a Kayak When I Could Have Paid Less

Retail content marketing allows retailers to stand out through superior customer experience when you sell similar products as your competition.

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online retail
Marketing Content Strategy

Online Retail Branding: How to Appeal to an Audience’s Emotion and Behavior

Online retail branding is all about customer experience. The key is to focus on the customer as a person to be engaged and fulfilled, not as a number.

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