Nicola Brown's Articles

Stop Aiming for Perfection: Why Consumers Want You to Tell Real Brand Stories

Friday, November 16, 2018   Creative Thinking

Your customers don’t expect you to be perfect. A little modesty in your content marketing strategy resonates more strongly with today’s audiences.

The Modern Face of Beauty Marketing Combines Consumer Desire for Science and Spirituality

Thursday, November 15, 2018   Creative Thinking

See how beauty brands like Neutrogena meet consumer demands for education and emotional connection by using science and spirituality in their marketing.

Fit for Print: Why Catalog Marketing Is Still Relevant in the Digital Age

Monday, November 5, 2018   Creative Thinking

Today’s brands are turning print catalogs into lifestyle publications and engaging audiences with content far beyond simple product snapshots.