ROI

A woman gazes at marketing messaging displayed on her laptop computer.

How to Make the Most of Distribution Channels in Marketing: A Closer Look at Ad Efficiency

September 12, 2019

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Want Real Content Marketing ROI? Focus on Content for Customer Retention

June 28, 2019

A wooden donation box on a sandy hill.

Content Marketing for a Cause: How Nonprofits Improve Donor Retention

May 15, 2019

How Content Marketing and Advertising Are Combining Budgets and Best Practices

January 4, 2019

Sales and marketing alignment

Results-Driven Content Starts with Marketing and Sales Alignment

December 18, 2018

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A Comprehensive Guide to Connecting Content Marketing KPIs to Business Goals

December 4, 2018

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Set Yourself Up for Success with Content Marketing Goals That Matter

October 30, 2018

Following a lead

Strategies for Driving Lead Generation with Your Content Marketing

October 18, 2018

Some numbers simply don't matter. Here's how to know which measurements apply to your marketing goals, and which are just vanity metrics.

Getting Impressions vs. Leaving One: How Vanity Metrics Can Mislead Strategic Decisions

September 12, 2018