ROI Archives

The Smarketing Era Is Upon Us: 3 Tips to Foster Sales and Marketing Alignment

Tuesday, January 21, 2020   Communications

Looking to recalibrate your company’s sales and marketing relationship? Here are 3 ways you can usher in a more efficient, productive era of smarketing.

3 Old-School Content Marketing Use Cases That Still Drive ROI

Thursday, January 16, 2020   Content Strategy

Email, webinars, and live events are content marketing use cases from yesteryear, but they can still help you boost your content marketing ROI.

Google Search Algorithm Update: What Brands Need to Know About BERT

Tuesday, December 17, 2019   Creative Thinking

The latest Google search algorithm update better understands context to deliver more accurate results. Here’s how brands can optimize content for BERT.