ROI Archives

3 Nightmare-Inducing CMO Challenges and How to Vanquish Them

Thursday, October 17, 2019   Marketing

Spooky season is upon us: Don’t let these common CMO challenges scare you into submission.

LinkedIn Ad Budget Tips: How B2B Marketers Can Monitor and Maximize Spend

Thursday, September 19, 2019   ROI

These LinkedIn ad budget tips can help B2B marketers start their campaigns off right. But making informed adjustments along the way is key to success.

How to Make the Most of Distribution Channels in Marketing: A Closer Look at Ad Efficiency

Thursday, September 12, 2019   ROI

What are the best distribution channels in marketing to drive a healthy ROI? Here’s what impacts ad returns most, and how to choose the winning channels.