SEO Archives

From Rankings to Presence: A New Approach to Visibility in AI Search

Thursday, August 28, 2025 Content Strategy

See why traditional SEO metrics fail in AI search & how CMOs can stay competitive by benchmarking visibility, prioritizing prompts, and refreshing content.

Jay Acunzo on Resonance in Marketing: How to Become a Sought-After Brand

Friday, July 25, 2025 Storytelling

Creating more content won’t help your business if it doesn’t resonate with your target audience. In this episode, public speaking and messaging consultant Jay Acunzo, joins Dan Baptiste to unpack a major challenge in the AI-powered marketing world: How to go from fighting the losing battle for search clicks to being a business that’s highly sought

Rand Fishkin on Building Brand Influence in a Zero-Click World

Friday, June 13, 2025 Content Strategy

How does marketing work when LLMs are disrupting search visibility and platforms are suppressing clicks back to your website? In this episode, Rand Fishkin, co-founder and CEO of SparkToro, joins Dan Baptiste to unpack major shifts in search-driven discovery, the rise of “zero-click” content, and the hard truths marketers must face in the process: site